shopifyCDN B2B Buyers and The Value Matrix | Company Expert

B2B Buyers and The Value Matrix

$27.00

B2B Buyers and The Value Matrix

Description

Purpose of the Tool

  • The purpose of understanding different types of B2B buyers is to recognize what they want, what they look at and what they care about.
  • This tool provides you with a framework for approaching different types of B2B buyers with your product or service offering using the value matrix.
  • The result of the completed value matrix is a table that allows you to understand what pain points to mention to each type of buyer, what product/service values are important to them, and how you should craft your messages.

  • Table of Contents
  • Content Page(s)
  • Definitions 4-5
  • B2B Buyers 6-8
  • Value Matrix 9-12

Time to Complete

4 Hour


Building Block of Growth:

Business Plan


Impact/Effort Scoring:

SGMM - score

Format

Powerpoint