by Bernadette Brogan | Feb 24, 2023 | Business Planning, Marketing
In today’s digital age, having an online presence is crucial for businesses of all sizes and industries. Business-to-Business is not an exception. In B2B marketing, a company’s website is often the first point of contact for potential customers. Therefore,...
by Bernadette Brogan | Feb 6, 2023 | Business Planning, Marketing
Artificial Intelligence (AI) has been transforming industries, and the B2B marketing arena is no exception. AI is changing the way B2B marketers approach their target audience, personalize their messaging, and measure the success of their campaigns. According...
by Bernadette Brogan | Jan 30, 2023 | Marketing
An engaging and interactive blog post can help you turn anonymous visitors into engaged and converted leads. It is a cost-effective and reliable marketing tactic for B2B businesses that can help to achieve results. Blogging is an ever-changing field, so it is...
by Bernadette Brogan | Jan 16, 2023 | Marketing
Having a comprehensive knowledge of your competitors is important for creating a B2B business plan. But keeping an eye on their social media and checking out their blogs is not enough. If you want to stay ahead of your competitors, you must have a plan to conduct a...
by Bernadette Brogan | Jan 9, 2023 | Marketing
Convincing prospects to interact with your B2B business is a challenging job. Strategic Call-to-Actions, or CTAs, can help encourage visitors to take action. You can find CTAs in emails, blogs, and websites in the form of short clickable text, buttons, or images. CTAs...
by Bernadette Brogan | Dec 19, 2022 | Marketing
LinkedIn is one of the most powerful social media platforms for B2B businesses. According to reports, 46% of the social media traffic to B2B company sites comes from LinkedIn. With more than 750 million members, this platform has grown as a popular website for...
