An engaging and interactive blog post can help you turn anonymous visitors into engaged and converted leads. It is a cost-effective and reliable marketing tactic for B2B businesses that can help to achieve results. Blogging is an ever-changing field, so it is important for bloggers to stay updated to write creative and interesting posts. Continue reading to learn important tips for blogging which can help boost your B2B marketing strategies and help grow your business.
Importance of Blogging for B2B Businesses
According to Hubspot, businesses using blogs as part of their content marketing mix get 67% more leads than those who don’t. This clearly states the importance of blogging for businesses. The other key benefits of B2B blogging include –
● It helps drive traffic to the website.
● Help educate the prospects.
● You can use blogs to showcase your expertise in your niche.
● You can repurpose your B2B content for social media posts and other content formats.
Evergreen B2B Blogging Best Practices
Although you can use playbook products for content planning, learning blogging best practices is important. Below we have listed some evergreen B2B blogging tips that every marketer should know –
● Specialized Blog
When you write a blog on different topics, it can be difficult for you to stand out and attract visitors. Rather, you should focus on a specific niche relevant to your services. If you want to cover various topics, then you must have a tag or category for every topic on the website.
● Make a Proper Blog Outline
Planning is important for everything. So, the first step to writing a blog is preparing a blog outline. Write the headline, prepare the layout, and format it so that you don’t miss anything important. A structure will help keep things organized and readers engaged.
● Content Calendar
If you want to post the right blogs at the right time and keep everything organized, then you must have a content calendar. This will help you keep track of your progress. A content calendar allows you to plan content in advance and deliver fresh and exciting material for your readers.
● SEO & Keywords
No matter how good your blog is, users will only notice it when the SEO is managed carefully. Make sure you use the right keywords and place them in the title and content in order to get more traffic and generate revenue and leads.
Pro tip- use your primary keyword in the blog title, meta description, and URL.
● Social Signals
Social signals play an important role in the success of a blog post. It helps in branding the blogs and ensures that more people read and share it. When you plan to write a blog post on a specific topic, you should talk about it on social media platforms like Twitter, Facebook, or Instagram to keep people engaged.
B2B Blogging Mistakes You Should Avoid
Whether you are a new blogger or an experienced one, you should be familiar with some common mistakes to avoid.
● Avoid Controversial Topics
If you write a blog on a negative or controversial topic, then it may not get the results you’re looking for. Choose a topic that is interesting and relevant to the target audience. You can also enlist the help of business tools to choose the right blog topics and content.
● Avoid Spamming Your Blog
Many bloggers spam the blog with affiliate links and clickbait, which can ruin the reputation of your brand. People avoid such blog posts, as it can have a negative effect on your company. People will invest their time in reading your blog posts only when you deliver value to them.
● Avoid Grammatical Mistakes
Spelling or grammatical errors can harm your overall reputation. Make sure to check the posts before publishing and look for errors. You can also use a reliable tool for proofreading.
● Not Understanding the Blogging Terms
Being familiar with blogging terms is important for writing shareable content that helps generate leads and establish expertise. Some of the basic blogging terms that you should know are – long-tail keyword phrases, meta descriptions, anchor text, and meta tags.
B2B Blogging FAQs
How many words should be in a good B2B blog?
Although it depends on a variety of factors, you should write a minimum of 300 words to rank on search engines. Writing longer posts, like 1000 to 2500 words, is more helpful because longer blog posts rank faster.
How frequently should I publish blogs?
Posting a blog every 2 to 3 days is a good idea if you want to build a large audience. However, if you don’t have enough resources or you need more time for in-depth research, post at least one blog a week.
How many times should I use a keyword in a blog post?
This depends on factors like where you use the keyword, which keywords you use, and how naturally you use the keywords in your blog. You should learn about keyword density and keyword frequency in order to use the appropriate number of keywords in the content.
We hope this post helps you understand the important aspects of B2B blogging., which can help gain exposure and build your brand. You can also contact Company Expert to get professional guidance in writing interesting and relevant content. We offer B2B marketing frameworks that can help you with content planning and writing for your B2B business. We help you cut through the clutter and deliver the right message at the right time to the right audience. Explore our website to learn more about us!