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The Importance of the 7Ps: Marketing  For B2B Firms

The Importance of the 7Ps: Marketing For B2B Firms

by Jhaizzle Marcellano | Aug 28, 2023 | Marketing

In the ever-evolving landscape of business, B2B marketing frameworks serve as guiding stars for firms navigating the complex realm of commerce. At the heart of this strategic arsenal lies the 7Ps marketing framework, which steers B2B companies towards success with...
A Complete Guide to Search Engine Optimization in B2B Marketing

A Complete Guide to Search Engine Optimization in B2B Marketing

by Jhaizzle Marcellano | Feb 24, 2023 | Business Planning, Marketing

In today’s digital age, having an online presence is crucial for businesses of all sizes and industries. Business-to-Business is not an exception. In B2B marketing, a company’s website is often the first point of contact for potential customers. Therefore,...
How is Artificial Intelligence Transforming B2B Marketing?

How is Artificial Intelligence Transforming B2B Marketing?

by Jhaizzle Marcellano | Feb 6, 2023 | Business Planning, Marketing

Artificial Intelligence (AI) has been transforming industries, and the B2B marketing arena is no exception. AI is changing the way B2B marketers approach their target audience, personalize their messaging, and measure the success of their campaigns. According...
B2B Blogging Best Practices You Must Know in 2023

B2B Blogging Best Practices You Must Know in 2023

by Jhaizzle Marcellano | Jan 30, 2023 | Marketing

An engaging and interactive blog post can help you turn anonymous visitors into engaged and converted leads. It is a cost-effective and reliable marketing tactic for B2B businesses that can help to achieve  results. Blogging is an ever-changing field, so it is...
Top Ways to Conduct a Successful B2B Competitive Analysis in 2023

Top Ways to Conduct a Successful B2B Competitive Analysis in 2023

by Jhaizzle Marcellano | Jan 16, 2023 | Marketing

Having a comprehensive knowledge of your competitors is important for creating a B2B business plan. But keeping an eye on their social media and checking out their blogs is not enough. If you want to stay ahead of your competitors, you must have a plan to conduct a...
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