by Bernadette Brogan | Oct 4, 2023 | Marketing
“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” – Peter Drucker In the ever-evolving landscape of B2B marketing, having a well-defined strategy is not a luxury but a necessity....
by Bernadette Brogan | Sep 16, 2023 | Marketing
A B2B firm must stay ahead of the competition in today’s fast-paced world. Understanding a competitor’s strengths and weaknesses can give your business vital information in order to gain a competitive edge. A B2B firm can perform a competitive analysis to...
by Bernadette Brogan | Aug 28, 2023 | Marketing
In the ever-evolving landscape of business, B2B marketing frameworks serve as guiding stars for firms navigating the complex realm of commerce. At the heart of this strategic arsenal lies the 7Ps marketing framework, which steers B2B companies towards success with...
by Bernadette Brogan | Aug 9, 2023 | Marketing
Artists often use the phrase “evolutionary crossroads” to describe a critical point in their career where they must navigate significant changes to stay relevant. In much the same way, businesses also encounter crucial moments that demand adaptation and...
by Bernadette Brogan | Jun 19, 2023 | Marketing
In order to succeed in B2B marketing, you must have a host of skills and tools with a blend of creativity, analytical thinking, taking data into consideration, and project management. Delegating tasks can be helpful, but it can also be challenging to align multiple...
by Bernadette Brogan | May 16, 2023 | Business Planning, Marketing, Online Presence
A website is known as the digital storefront of a B2B business. When prospects are interested in knowing about your business, they visit your website to get an idea of your services. Therefore, it should be good. But, what does a good website mean? A good B2B website...
