by Bernadette Brogan | Jul 18, 2022 | Marketing
Content is the lifeblood of the sales and marketing efforts of a B2B firm. And, when it is about B2B marketing, case studies are a gold mine. They help establish credibility and move leads along through the sales funnel. According to a report, 71% of B2B marketers use...
by Bernadette Brogan | Jul 11, 2022 | Marketing
According to a report, around 80% of businesses see growth in their sales after including personalization in their strategy. But unfortunately, most B2B marketers don’t take advantage of personalization. If you are one of them, it’s time to enhance...
by Bernadette Brogan | Jul 4, 2022 | Sales
Your website is the window of your business. Keep it fresh, keep it exciting.” – Jay Conrad Levinson. According to a study, 53% of B2B clients make half of their buying decisions online, and more than 63% use the internet for half of their product research. An...
by Bernadette Brogan | Jun 27, 2022 | Sales
“A good piece of content never gets old if we know how to find the ‘new’ out of it, every time!” – Robert Duke. Content marketing is the secret weapon B2B marketers use to engage the industry, generate leads, and close deals. As a result,...
by Bernadette Brogan | Jun 20, 2022 | Marketing, Sales
Launching a new product or service requires effort, time, money, and resources. But, bringing it to the market without a proper plan and solid strategy is not the right approach. Therefore, a B2B firm must have a robust go-to-market plan to ensure the...
