by Bernadette Brogan | Sep 23, 2022 | Business Planning
A website is the core element of the B2B marketing strategy of a business. As a result, 51% of B2B companies spend a large amount of their marketing budget on website development. The decision-making process in the B2B world starts with an online search, which means...
by Bernadette Brogan | Sep 15, 2022 | Sales
B2B marketing refers to businesses promoting their services and products to other businesses. With the ever-shifting consumer demands and rise in technology, B2B marketing is evolving rapidly. As a result, what has worked in the past may not be effective today or...
by Bernadette Brogan | Sep 9, 2022 | Business Planning
Did you know almost 90% of startups fail in the open market, and around 10% close their doors within the first year? Though there are various reasons for the failure, the absence of a go-to-market plan is one of them. A GTM plan helps you present yourself to the...
by Bernadette Brogan | Sep 2, 2022 | Business Planning
If you look back to the 2000s, a sales playbook was a collection of documents sitting on a shelf in the training room. In today’s business environment, sales playbooks are hosted on the cloud and handled internally. Various B2B consulting firms offer sales...
by Bernadette Brogan | Aug 30, 2022 | Sales
B2B blogging is one of the best ways to engage with the audience and become an expert in your niche. It has the power to boost the company’s reputation and increase brand recognition. As a result, around 80% of B2B marketers have added blogging to their B2B...
