Optimize Your LinkedIn Profile: How to Get Started

In this two-part series, we’re going to help you ensure that your LinkedIn profile is putting your best foot forward

LinkedIn has steadily become the top social media site for business-to-business connections, lead generation, and company website visits. Users like that this platform allows them to engage with companies, gather the latest industry news, and of course, meet new connections. It is also the oldest social media platform still in use, providing a sense of security and familiarity as the future of networking and many jobs have shifted to online and remote.

linkedin phone

But while most company executives and businesses do have a LinkedIn profile, it’s not doing all that it can as far as to lead generation, engagement, and brand building. This is why it’s crucial to optimize your LinkedIn profile. And Company Expert is here to help you do exactly that, with our LinkedIn Playbook. So let’s get started and see just how you can create an engaging LinkedIn profile by discussing:

  • What to do before you start updating
  • Why your top of the profile is so important

Getting Started: What You Can Do Before Updating Your LinkedIn Profile

Follow 4 easy steps to enhance your LinkedIn profile

The Company Expert LinkedIn Playbook is designed for those do-it-yourselfers, who want to learn something new and actively participate in something that can help their company grow. Optimizing your LinkedIn profile can be done by following the four steps:

  • Planning
  • Developing
  • Executing
  • Optimizing

In this post, we’re going to cover how those four steps can guide you as you think about what you want your profile to say, and how to ensure that the top of your profile is eye-catching and informative. The end goal of this playbook is to ensure you have a complete profile, what LinkedIn calls an “all-star” profile. These profiles have all the right information, everything is completed, and is up to date. These are the types of profiles that will get you seen and help enhance your role as an industry thought leader.

Make sure to complete each section that is available, and include all your relevant skills and accomplishments as well as past employment.

Pro tip: Complete every section of your profile, and pay attention to the suggestions that LinkedIn makes about how “complete” it is, and work to make your profile stronger.

phone

Before Updating, Review Your Settings

Ensure that your profile is as visible as it can be

Before you start updating your profile, make sure to turn off the notification setting that will update your LinkedIn network of all your new changes. Once you’re done making edits, feel free to turn it back on should you want your network to be notified of job anniversaries or additions to your profile. It’s also important to review your profile viewing option. When you visit prospects or competitors, they will be notified that you viewed their profile unless this setting is turned off. If you prefer to visit anonymously, this will ensure your privacy.

Review your basic information that is viewable to both members and non-members. This information can be found by search engines, so the more information you include, the better chance of reaching those you want to reach. Here you can also customize your LinkedIn profile URL to contain your name or your business’s name. You can also set your profile to public, allowing your company’s information to be easily found, which will greatly increase the chance of your target audience finding you.

Pro tip: The more parts of your profile that you share and settings that make you noticeable, the greater the chance of reaching new leads and contacts.

Pay Attention to the Top of Your Profile

Create an eye-catching and informative headline

Now it’s time to get started filling in your LinkedIn profile! Start at the top with your name, and then get to work on a keyword-focused headline. Your headline is very visible and will appear in searches, messages, connection invitations, and company pages, so use the space wisely! This is the first bit of information any viewer will see about you, so make sure to include your skills and value proposition.

Next, it’s important to have an image (in business attire if possible) of yourself as well as an eye-catching background of your company. Include a one-line entry headline about what your current position is at the firm–remember this headline is visible with your image and name!

You can edit your URL to contain your name, making it much easier to read, and for search engines to find. Provide contact information and you’re done with this section!

Pro Tip: Check out the profiles of competitors or colleagues to get a feel for the language and best practices they use and how to best incorporate them into your profile and headline.

Now that you’ve gotten started with your LinkedIn profile, you’re well on your way to improving your company’s reach and expanding your network. Next up, we’ll be discussing how to complete and optimize your profile!

 

Optimize Your LinkedIn Profile: How to Get Started

In this two-part series, we’re going to help you ensure that your LinkedIn profile is putting your best foot forward

LinkedIn has steadily become the top social media site for business-to-business connections, lead generation, and company website visits. Users like that this platform allows them to engage with companies, gather the latest industry news, and of course, meet new connections. It is also the oldest social media platform still in use, providing a sense of security and familiarity as the future of networking and many jobs have shifted to online and remote.

But while most company executives and businesses do have a LinkedIn profile, it’s not doing all that it can as far as lead generation, engagement, and brand building. This is why it’s crucial to optimize your LinkedIn profile. And Company Expert is here to help you do exactly that, with our LinkedIn Playbook. So let’s get started and see just how you can create an engaging LinkedIn profile by discussing:

  • What to do before you start updating
  • Why your top of the profile is so important

Getting Started: What You Can Do Before Updating Your LinkedIn Profile

Follow 4 easy steps to enhance your LinkedIn profile

Profile

The Company Expert LinkedIn Playbook is designed for those do-it-yourselfers, who want to learn something new and actively participate in something that can help their company grow. Optimizing your LinkedIn profile can be done by following the four steps:

  • Planning
  • Developing
  • Executing
  • Optimizing

In this post, we’re going to cover how those four steps can guide you as you think about what you want your profile to say, and how to ensure that the top of your profile is as eye-catching and informative. The end goal of this playbook is to ensure you have a complete profile, what LinkedIn calls an “all-star” profile. These profiles have all the right information, everything is completed, and is up to date. These are the types of profiles that will get you seen and help enhance your role as an industry thought leader.

Make sure to complete each section that is available, and include all your relevant skills and accomplishments as well as past employment.

Pro tip: Complete every section of your profile, and pay attention to the suggestions that LinkedIn makes about how “complete” it is, and work to make your profile stronger.

Before Updating, Review Your Settings

Ensure that your profile is as visible as it can be

search

Before you start updating your profile, make sure to turn off the notification setting that will update your LinkedIn network of all your new changes. Once you’re done making edits, feel free to turn it back on should you want your network to be notified of job anniversaries or additions to your profile. It’s also important to review your profile viewing option. When you visit prospects or competitors, they will be notified that you viewed their profile unless this setting is turned off. If you prefer to visit anonymously, this will ensure your privacy.

Review your basic information that is viewable to both members and non-members. This information can be found by search engines, so the more information you include, the better chance of reaching those you want to reach. Here you can also customize your LinkedIn profile URL to contain your name or your business’s name. You can also set your profile to public, allowing your company’s information to be easily found, which will greatly increase the chance of your target audience finding you.

Pro tip: The more parts of your profile that you share and settings that make you noticeable, the greater the chance of reaching new leads and contacts.

Pay Attention to the Top of Your Profile

Create an eye-catching and informative headline

Now it’s time to get started filling in your LinkedIn profile! Start at the top with your name, and then get to work on a keyword-focused headline. Your headline is very visible and will appear in searches, messages, connection invitations, and company pages, so use the space wisely! This is the first bit of information any viewer will see about you, so make sure to include your skills and value proposition.

Optimizing your LinkedIn Profile

Next, it’s important to have an image (in business attire if possible) of yourself as well as an eye-catching background of your company. Include a one-line entry headline about what your current position is at the firm–remember this headline is visible with your image and name!

You can edit your URL to contain your name, making it much easier to read, and for search engines to find. Provide contact information and you’re done with this section!

Pro Tip: Check out the profiles of competitors or colleagues to get a feel for the language and best practices they use and how to best incorporate them into your profile and headline.

Now that you’ve gotten started with your LinkedIn profile, you’re well on your way to improving your company’s reach and expanding your network. Next up, we’ll be discussing how to complete and optimize your profile! For more information please book a call now.

5 Insider Tips On Using LinkedIn for Professional Service Companies

You can make the most out of LinkedIn by utilizing these 5 insider tips to unlock the site’s potential. LinkedIn is a major business networking site that offers a wide reach to a global audience. In order to enjoy its numerous benefits, you need to learn how it works.

1. Create an Appealing Bio

Those who add a photo to their professional profile increase their chances of being found online by up to 7 times. Also, those who list their most current positions can increase their searches 12 times over someone who hasn’t added the photo. Because you work in a professional field, make sure that the picture reflects how you would dress in front of a client. Its simple updates like these make a huge difference. There is nothing as bad as trying to network with business professionals when you have an incomplete bio.

2. Get into LinkedIn-Groups

Join LinkedIn groups that are related to your line and post your comments regularly. You can click on the Interests button, then to Groups and you will be able to find out whatever is of interest to you. You can also search based on your preferred keywords. You will find that some of these groups have thousands of members and participating in one of them provides you with a great opportunity to meet and connect with like-minded professionals. When you join a group, make sure that you introduce yourself to existing members with a post detailing how you found the group and whatever you want to achieve from being a member of the group. As a member of a professional service company, responding to questions and participating in the groups, allows you to demonstrate your expertise.

3. Make all your Connections Count
While LinkedIn offers a fantastic way to connect with other professionals, there are ways in which you should do it. The best approach is to reach out to professionals in your field, community or niche which leads to mutually beneficial relationships. Find out where your professional service company’s clients spend their time.

4. Be a Connector
One of the best ways for creating meaningful connections is to create them; if you happen to know two people with something in common, be their connector.

5. Keep- in touch
LinkedIn has a Keep in Touch feature that helps you keep in touch with your connections regularly. Another method of keeping in touch is through sharing content that is relevant to the audience. We hope the 5 insider tips have been helpful in helping you reap more benefits from your LinkedIn page.

Using LinkedIn Groups to Expand Your Network and Grow Your Professional Service Business

[et_pb_section fb_built=”1″ _builder_version=”3.22.3″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″]

According to HubSpot, LinkedIn is more effective than any other social media platform in generating leads and prospects. As for the Groups feature, there are many more benefits than you might realize that will grow professional service business.

Benefits for professional service business.

Raise Awareness

You can use LinkedIn Groups to increase awareness about your professional service company by creating a stand-out profile, publishing informative articles, and by participating effectively.

Connect with Potential Clients

On LinkedIn, you’re connected to people through your 1st-degree connections, as well as 2nd and 3rd-degree connections. This offers a tremendous opportunity to move beyond just 1st-degree connections to build meaningful relationships with your colleagues and potential clients.

Build Valuable Networks

When you create networks of people, they will spread the word about you. For example, they will share your articles, information, and company successes, and also provide endorsements of your skills and services. When you spend time providing value, sharing, helping, and informing your connections, you’ll build networks that become valuable all the way around.

Build Influential Relationships

Once you recognize using LinkedIn Groups is about building a relationship with each potential client, your influence could grow dramatically.

Conduct Research

You can use LinkedIn Groups to inform yourself about pertinent industry information. Simply use the search function to gather vast amounts of research.

Discover Problems

The best thing you can do for your audience is to problem-solve, but first you must find out what their problems are. Participating in LinkedIn Groups can help you learn about issues straight from your ideal target client.

Stay Connected

You can use LinkedIn Groups to stay informed about your target clients’ needs, activities, and more. The more you interact with your target audience, the more likely they are to become clients.

The Value of Joining a Group

Joining Groups should be one of your top priorities as a professional service organization, and you can join up to 100 Groups at any one time. However, you must take your time evaluating a Group properly before joining. Joining Groups is about choosing the right ones for you and your business specifically, not just randomly joining popular Groups that you are unrelated to your target market.

When evaluating which Groups to join, think about the potential value you’ll get from each, such as:

  • Opportunity to Share Knowledge – It might seem counter-intuitive, but the more knowledge you can share freely with others, the more benefits you’ll receive.
  • Gain Knowledge from Others – Posing questions in your Groups is a great way to get advice about your challenges from people who have the expertise you need. You can also gain knowledge just by reading other people’s comments and taking note of what they have to say.
  • Make Connections with Potential Clients – When you join the right Groups, they will be full of potential clients who need what you have to offer. Also, those new clients will know people who need you too.
  • Increase the Visibility of Your Business – By participating in the right Groups, your name and the name of your business is seen more often by your target market than if you only have a profile
  • Find Ideas for New Services – Participating in Groups is a fabulous way to determine the types of services your ideal target audience

These are all very valuable aspects of joining and participating in relevant LinkedIn Groups. Keep these points in mind when deciding which ones consist of your target audience and which ones can reap the most benefits for you.

The Value of Managing Your Own Group

LinkedIn also allows users to own or manage up to 30 Groups. Creating and managing your own targeted Group can be even more powerful than just participating in other people’s, as long as you know how to do it correctly.

When creating a Group, you can choose to produce one consisting of colleagues or create one that gives information to your audience. Both approaches have merit for your professional service business.

Creating a Group for colleagues can help establish you as an expert among them. On the other hand, creating one for your target audience can provide a large pool of potential clients with connection potential.

There are many benefits to creating and managing your own group. Here are some:

  • Build Thought Leadership – When you form your own Group, you can spread the messages you find important.
  • Put Yourself in Control – People will automatically see you as someone who is successful as a leader of a popular Group on LinkedIn.
  • Create a Tribe of Loyal Followers – Over time, the Group members will become loyal to you, and help you expand your influence. They’ll share everything you do with others.
  • Build Traffic to Your Online Real Estate – You can publish blog posts in your own Groups without worrying about offending other Group owners. Your members can share posts too, which will help increase traffic.
  • Build Your Connections – When you manage an active Group, you’ll be noticed, and people will seek to connect with you, thus building your 2nd and 3rd-degree This, in turn, helps you generate more leads.
  • Send Group Messages – When you create a Group, LinkedIn lets you send everyone in the Group one message via email each week for free. This gives you even more opportunities to connect with target clients.

What’s more, LinkedIn gives you the tools as a Group creator to manage who is accepted to the Group, as well as the ability to ban members when necessary. You can also send Autoresponder messages as people join, building relationships from the very first contact.

When getting started, take the time to determine how your audience uses LinkedIn and decide why you want to use LinkedIn.

For more information on how to best use LinkedIn Groups to expand your professional service business, check out our report titled, “Networking with LinkedIn Groups.”

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

It Pays to be Social

Marketing for professional service companies is undergoing some dramatic change, which bekons the reason why it pays to be social. Today, buyers are relying highly on the convenience of the internet to find out about professional service firms. Marketing is shifting towards sharing knowledge and adding value to your prospects, which improves the reputation of a firm. Research shows that professional firms that are using social media as a means of marketing are growing faster and becoming more profitable. Thus, more and more professional service companies are embracing social media and using it as their marketing weapon.

Determine the purpose:

Before building up the strategy, a professional firm needs to know about the aim of its social media program. A firm needs to figure out if they require it for building a relationship with their audience or for sharing new ideas. It might even be used for attracting new visitors to the website or simply to know about competitors’ position in the marketplace.

Define the target audience:

To make an effective strategy, a firm must clearly define its target audience. Formal research should be conducted, such as, polling or online monitoring or getting your voice of your customers.

Choosing the appropriate media:

It is important to figure out the right social media platform where you are more likely to find your target audience and prospective clients. For professional service firms like high tech companies, consulting firms, law firms, etc., LinkedIn is a very good option to start with. Twitter and YouTube are also considered to be good platforms to showcase the brand and services of the firm.

How to do effective social media marketing and boost your professional service firm’s business?

Making strong connections is a very important part of marketing. LinkedIn is the world’s largest business-focused social network. So, it can prove to be very effective if your firm focuses on this social media site. The information about the firm should be genuine and not overtly promotional.
Social media can have an impact on sales throughout the entire process. For example, if a certain contact is becoming less responsive, comment on their LinkedIn posts to get them back. Sales representatives should always keep a track of conversations of their contacts or clients and take active participation in those conversations by monitoring them in the social media stream.
Company representatives should always find out time to post daily on their profile walls. Frequent posts can be a very effective way of drawing the attention of the customers. The firm should not only post about their own professional services or products but should also share other information related to their field.
Social selling and marketing are however not a replacement for the traditional marketing process. They can be effectively utilized together for growing professional service firms.