by Bernadette Brogan | Nov 14, 2022 | Marketing
When you plan to bring a new product or service to the market, you must have a solid GTM strategy for a successful launch. The GTM, or go-to-market strategy, is popular approach marketers use to launch products or services. A go-to-market plan can make or break the...
by Bernadette Brogan | Feb 17, 2022 | Business Planning, Marketing, Sales
These 7 playbooks are a crucial part of ensuring your B2B business’ growth The natural flow of every business is towards growth. It is the sales department that ensures a business grows consistently. Thus, an effective sales process is at the core of the growth of any...
