by Bernadette Brogan | Apr 26, 2023 | Marketing
In today’s evolving digital landscape, social media has emerged as an important marketing tool for businesses of all sizes. Although most B2C companies are active on various social media platforms, B2B firms have been slower to make social media a part of their B2B...
by Bernadette Brogan | Feb 24, 2023 | Business Planning, Marketing
YouTube is the second most used search engine after Google. Therefore, a digital marketing strategy is incomplete without the use of this popular platform. B2B marketers should understand the importance of video content in order to get desired results. According to...
by Bernadette Brogan | Jan 27, 2022 | Marketing
Outlining the processes and tools essential to successful B2B sales The definition of B2B sales says it is the transaction between two businesses. Parallels are drawn between B2B and B2C sales, but the B2B sales are quite different from the B2C sales. The strategies...
by Bernadette Brogan | Jan 24, 2022 | Marketing
How Can B2B Strategic Planning Tools Help You Achieve Your Business Goals? Creating a well-developed plan and refreshing it is essential for the sustainable growth of every professional service firm. Every business should have proper planning in order to know its...
by Bernadette Brogan | Jan 14, 2022 | Marketing
Master these social media content strategies and see your prospects and growth increase B2B social media marketing helps raise the popularity and trustworthiness of a business. But, the harsh truth is that many B2B professional service firms fail to use social media...
