This playbook provides the framework to create a Value Proposition for your firm. A value proposition is a business or marketing statement that a company uses to summarize why a consumer should use a service. This statement convinces a potential consumer that one particular service will add more value or better solve a problem than other similar offerings.

Companies use this statement to target customers who will benefit most from using the company’s Services.

Our Value Proposition Framework contains five critical elements. We will walk you through a 5-step process that breaks each element into its core components with exercises that will help you complete the Value Proposition template.

4 – 5 hours

PowerPoint

28 Pages

Score Summary:

A concise Value Proposition helps your firm be more targeted and efficient in its approach to acquiring new customers.

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This score is based on the positive impact that building this proposition can have on your business and the modest effort that is needed to do it.