This playbook provides the framework to create Editorial Guidelines for your firm. Editorial Guidelines help your content writers develop blogs and articles that will strike the right tone and message with your target clients, and establish a consistent style for your firm.

Our Editorial Guidelines Framework contains five critical elements. We will walk you through a 4-step process that breaks each element into its core components with exercises that will help you create consistent Editorial Guidelines.

4 – 5 hours

PowerPoint

32 Pages

Score Summary:

A concise Value Proposition helps your firm be more targeted and efficient in its approach to acquiring new customers.

This score is based on the positive impact that building this proposition can have on your business and the modest effort that is needed to do it.