$19.00
Developing Effective Case Studies
Description
Purpose of the Tool
- Sales professionals and marketers alike rely on case studies as social proof during the lead generation and sales process.
- Case studies can help B2B firms increase their credibility and stand out during the buying process.
- This tool provides you with a 6-step guide to develop robust case studies that immediately capture the reader’s attention, keep their interest, and elicits a call to action.
Table of Contents
ContentPage(s)
Definitions4
Best Practice6
Research7
Time to Complete
2 Hours
Building Block of Growth
Marketing
Scoring
Format
Powerpoint
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