Description
Purpose of the Tool
- Sales professionals and marketers alike rely on case studies as social proof during the lead generation and sales process.
- Case studies can help B2B Professional Service firms increase their credibility and stand out during the buying process.
- This tool provides you with a 6-step guide to develop robust case studies that immediately capture the reader’s attention, keep their interest, and elicits a call to action.
- Table of Contents
- Content Page(s)
- Definitions 4
- Best Practice 6
- Research 7
Time to Complete
2 Hour
Building Block of Growth:
Marketing
Impact/Effort Scoring:
Format
Powerpoint