Description
Product Summary:
Repurposing content means that you take one content asset and alter it to create other pieces of content. You take an original idea, piece of research, or content product and rework it to create something new and unique.
When you repurpose content, you find a new application for it. You recycle it and give it new life. There are obvious upsides to this strategy. The benefits of repurposing content allow you to:
- Save and stretch resources
- Appear on new platforms
- Connect with new audiences
- Connect with buyers in different purchase funnel levels
- Develop authority in an industry
- Target new SEO keywords
- Improve lead generation
- Connect with audiences who respond to different content formats
This playbook provides the framework for content repurposing. It addresses common questions such as how to plan, develop and optimize existing content.
Time to Complete:
1 hour
Building Block of Growth:
Marketing
Other Related Enablers of Growth:
- Content Marketing
- SEO
Format:
PowerPoint
Number of Pages:
43 Pages
Impact/Effort Scoring:
Score Summary:
Content repurposing helps your firm to increase utility value while reducing the cost of producing content.
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This score is based on the positive impact that content repurposing can have on your business and the modest effort that is needed to do it.
