Description
Purpose of the Tool
- Helps to plan the business portfolio of a B2B Company
- It enables the B2B Firm to classify a company’s business units into four categories based on the combination of market growth and market share relative to competitors.
- Maps the business unit’s position within the two important determinants of profitability: “market growth” and “relative market share”
- Helps to assess the consumption of cash
- Table of Contents
- Content Page(s)
- Definitions 3-5
- Instructions 5
- Example 6-8
Time to Complete
6-8 Hour
Building Block of Growth:
Planning
Impact/Effort Scoring:
Format
Powerpoint
