Description
Purpose of the Tool
- Helps to plan the business portfolio of a B2B Company
 - It enables the B2B Firm to classify a company’s business units into four categories based on the combination of market growth and market share relative to competitors.
 - Maps the business unit’s position within the two important determinants of profitability: “market growth” and “relative market share”
 - Helps to assess the consumption of cash
 
- Table of Contents
 - Content Page(s)
 - Definitions 3-5
 - Instructions 5
 - Example 6-8
 
Time to Complete
6-8 Hour
Building Block of Growth:
Planning
Impact/Effort Scoring:

Format
Powerpoint
				











