by Bernadette Brogan | Dec 5, 2022 | Marketing
B2B email marketing is one of the most effective B2B marketing strategies that connects your business with potential customers. It aims to generate leads and increase sales. Businesses of all sizes use email marketing to engage an audience, which ultimately helps...
by Bernadette Brogan | Nov 28, 2022 | Marketing
A B2B website design plays a crucial role in B2B marketing strategies and the success of a business. It is important to focus on a website’s aesthetics for a good first impression, because a bad one is a waste of digital space. People don’t want to bother...
by Bernadette Brogan | Nov 21, 2022 | Business Planning
According to the statistics, the global B2B industry was valued at $7.72 billion in 2021, and it is expected to grow by 18.7% from 2022-2030. Enhanced marketing and sales strategies have become essential for B2B brands to stay ahead of their competitors, and B2B sales...
by Bernadette Brogan | Nov 14, 2022 | Marketing
When you plan to bring a new product or service to the market, you must have a solid GTM strategy for a successful launch. The GTM, or go-to-market strategy, is popular approach marketers use to launch products or services. A go-to-market plan can make or break the...
by Bernadette Brogan | Nov 7, 2022 | Business Planning
Social media is undoubtedly one of the best platforms for B2B brands to increase their visibility. It helps create brand awareness, educate and inform the target audience, and gain trust and reliability. Therefore, creating high-quality and authentic social media...
