by Bernadette Brogan | Aug 27, 2020 | Marketing
B2B Marketing strategies are essential for business growth, and business growth is essential for business survival. However, with so many marketing options today, especially in the digital world, it can be easy to fall into the mindset that the only thing that matters...
by Bernadette Brogan | Aug 11, 2020 | Marketing
Building a funnel of good, qualified, sales-ready leads isn’t easy. Even when you identify good leads, converting them into sales takes effort. We have found that having a disciplined process is the most effective approach. Too often, leads generated from marketing...
by Bernadette Brogan | Aug 11, 2020 | Online Presence
Measuring your brand online is something B2B professional service firms can find challenging. This is due to the fact that a brand is often perceived as something intangible that can’t be measured. Since measuring a brand requires the commitment of resources and...
by Bernadette Brogan | Aug 11, 2020 | Online Presence
Twitter averages 330 million monthly active users on its platform. From a popularity and usage point of view, its usage is lower than other social media sites such as Instagram and Facebook. However, Twitter is unique because the platform limits users’ messages to a...
by Bernadette Brogan | Jul 1, 2020 | Business Planning
Having SMART objectives is very important when starting an endeavor. For example, to raise capital and shares you will need a business plan to present to lenders and banks. In addition, a business plan will help you to generate a road map for your business in terms...
