Description
Purpose of the Tool
- There are five different levels of marketing maturity in a B2B professional service firm: Adhoc, Developing, Emerging, Strategic, and Optimized.
- This tool identifies where your firm lies on the marketing growth maturity curve relative to the industry. This helps you understand the next steps in developing and maturing your marketing capabilities.
- Table of Contents
- Content Page(s)
- Definitions 4
- Overview 6
- How to Score Your Firm 7
- HMaturity Curve 8
Time to Complete
1 Hour
Building Block of Growth:
Marketing
Impact/Effort Scoring:
Format
Powerpoint
