Description
Product Summary:
The marketing campaign planning is a powerful process to kick off marketing activities from the ground up. Marketing is a lifeblood of any business and this playbook will help marketers to increase brand value, sales and revenues for their businesses. It contains the following:
- How to create SMART marketing objectives
- Target audience persona development
- A detailed overview of a typical buyer’s journey through three distinctive phases
- Marketing channels selection
- Overall performance assessment sheet of a marketing campaign.
- Marketing budget
Ignoring this crucial planning phase in marketing may jeopardize the overall company and marketing goals.
Time to Complete:
16 hours
Building Block of Growth:
Online Presence
Other Related Enablers of Growth:
- Sales Funnel Development
- Content Delivery
Format:
PowerPoint
Number of Pages:
53 Pages
Impact/Effort Scoring:
Score Summary:
An effective marketing campaign planning is extremely helpful in achieving the company’s overall branding, marketing and sales goals and will have a high impact on the business growth trajectory.
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The score highlights mid to high-level effort to build Marketing campaign planning. It requires extensive market research on the target audience, channel selection etc.
