A B2B website design plays a crucial role in B2B marketing strategies and the success of a business. It is important to focus on a website’s aesthetics for a good first impression, because a bad one is a waste of digital space. People don’t want to bother trying to find a website that doesn’t appear at the top of search results or makes it difficult to find important information. If you are planning to redesign your website in 2023, this is a must-read post. Continue reading to learn more about the latest trends that can help make an engaging website experience –
10 B2B Website Design Trends
1. App-Like Experiences
Mobile applications are popular among people because of the improved user experience and interaction. You can also optimize your website to provide a fun, interactive, and app-like experience to the users, and it will help keep your prospects on the site longer. A B2B website is one of the most powerful tools for businesses that work as a 24/7 salesman, which makes it a centerpiece of your B2B business plan and marketing strategies. Make sure your website is mobile-friendly, easy to navigate, and responsive.
2. One-Page Website
One-page websites have the benefit of being an easy way to communicate with new visitors who are unfamiliar with your company. You can provide them with the information they require quickly and easily instead of overwhelming them with information. In comparison to clicking through tabs or links to find additional information, single-page websites are also more mobile-friendly. Therefore, when mobile browsing, putting the information about your brand onto one page can be beneficial for you.
3. High-Quality Photos and Design
With improvements in screen resolution, faster networking, and streamlined designs, people now expect great images. Investing in distinctive, top-notch photographs is crucial as it can make a huge impact on visitors. It does not mean you should post just lovely images, but you should prioritize pictures relevant to your goods or service. Ensure that the images accurately represent what you offer and the experience of working with your staff. Consider getting help from a B2B consultant in order to make the right choices for your website design.
4. Minimalism
A clean website with minimalistic designs enhances the user experience and increases conversion rates and sales. In the B2B & industrial arena, designers focus on guiding the user through a website with a clear emphasis on important information. So, in 2023 you can expect a lot of white space, fewer distractions, big fonts, and fewer but more intentional calls to action.
5. Scrollytelling
It can be both a love and hate experience to scroll through a long web page. Although most people assume excessively long web pages are bad, we predict scrolling to be one of the top trends in 2023. Users no longer consider scrolling a tedious task because it has become second nature to them.
With extra vertical space, designers can take complex and dense content and turn it into a narrative-driven interactive experience for users. This particularly works for home pages that begin with an overview at the top of the page. This layout typically consists of a strong positioning statement, an overview of products/services, and problems with potential solutions. As you scroll down the page, you will get deeper and more detailed information. You can also add visual content, infographics, and images for effective website communication.
6. Typography
Websites are one of the most important parts of a B2B business plan and marketing strategies. Moving text is the latest trend that designers are experimenting with. It is known as kinetic typography, and this text changes when you hover with your mouse or tap the screen. It helps guide the viewer’s eyes across a page. Along with that, designers are also prioritizing large headlines and shorter messaging to grab the audience’s attention. The big, bold text accompanied by additional content to explain the concepts helps increase the SEO value of the website. Businesses should adopt a “less is more” approach for their website content.
7. Page Speed
You will be surprised to know that 53% of users will leave a page if it takes more than 3 seconds to load. As a result, brands cannot afford to overlook page performance and speed. The common factors that can slow down your page’s loading speed are:
● Too big or inefficiently optimized image files (no title tags or metadata)
● A page with too many elements
● Poor web hosting service
If you are facing speed-related issues with your website, consider resolving the issue that is slowing down your page loading speed as soon as possible.
8. Sticky Menus
As stated earlier, scrolling website pages are trending, and this makes the role of sticky menus important. A sticky menu or a fixed navigation bar ensures that visitors don’t get lost. Users can explore the lengthy pages without worrying as they can easily access other pages with the help of the main menu available at the top. With the sticky menu, you don’t need to scroll back up to the top or down to find relevant information, or go back to a particular page.
9. Voice Optimization
If you want your website content to rank, optimizing it for voice search is a great idea. With great search engine ranking, you will get more qualified traffic to your website. As more and more users are relying on voice technology like Siri and Alexa, voice optimization keeps you relevant and ahead of your competitors.
10. Motion Design
Motion can be a fun method to increase visual interest on your website, but it must be used in the appropriate context and at the right time. Visitors may become overwhelmed by an excessive amount of stunning visuals, which will not improve the user experience. Web designers need to be very careful about the selection of every element, such as a video or an animation. It should captivate not only the attention of visitors, but also serve a clear purpose.
The Bottom Line
As technology evolves, website design trends keep changing. It is important to keep your website relevant so people can connect with it. When planning to redesign your website or design a new one, keep these trends in mind, as they are expected to dominate for a long time. You can also contact a B2B consulting firm like Company Expert to get professional assistance in building an effective and engaging website. Our highly specialized team can help you develop and execute a comprehensive marketing plan to boost your growth. Schedule a consultation to learn more about our services.
