8 Out-of-the-Box Social Media Content Strategies for B2B Businesses in 2022

 Master these social media content strategies and see your prospects and growth increase

B2B social media marketing helps raise the popularity and trustworthiness of a business. But, the harsh truth is that many B2B professional service firms fail to use social media channels effectively. B2B social media marketing does not focus primarily on personal buying or daily purchases, so you must have a comprehensive social media strategy. However, finding a fresh and effective content idea for social media campaigns is not an easy task.

With the constant pressure of missing deadlines and creating engaging social media content daily, hitting a creative block is normal. So, here we are listing a few unique and interesting ideas that you can take inspiration from. Create a dynamic social media content strategy and take your B2B business to the next level with these content ideas.

1. Blog Post

Let’s start with the basic content strategy, a blog post. But, this is not a war on the whitepaper. You can use a well-written blog to inform, educate, and grab the attention of your target audience. In addition, it will help in the SEO, and you can share its link on all other social media platforms. But, consistency is the key. You will get the expected results only if you post frequently. Keep your social media profiles active to engage your target audience and demonstrate your capabilities.

2. Create Catchy Short Videos

An entertaining or educational video performs better than text-based stories. So, it’s high time that people need to understand that when we say social media content, it’s not only about the text. It’s also about the videos. Short, catchy videos of 60-90 seconds grab the attention of people and help boost engagement. Even 60% B2B marketers have admitted that they experienced growth in sales after using videos.

But, you must remember a few things when creating a video like – make a content plan with a specific message, it should explain the message you want to convey, the story should grab your attention, and most importantly, the video should have an element of infotainment (information + entertainment).

Image courtesy of Constant Content.
Image courtesy of Constant Content.

3. Understand the Latest Trends 

Social media is evolving at high speed, and if you observe carefully, things are changing rapidly. So, if you want to live up to the expectation of the people, keep an eye on the changing trends to enhance your marketing efforts. Use challenges and hashtags and add a corporate twist to them. Although TikTok and Instagram are not very popular among B2B marketers, if you wish, you can use these platforms to drive results. If you are wondering how to stay on top of the social media trends, here are a few easy tips – check your competitor’s post, read industry-specific magazines, journals, insights, and reports.

4. Social Conversation 

If you want to use social media effectively, starting a social conversation is an excellent idea. Almost every social media platform has features like creating polls that help to interact with the customers and initiate conversation across social channels. So, push a social conversation on platforms like Facebook, Instagram, or Twitter and understand your audience. Apart from the polls, another creative idea is to give natural human-like responses to the audience, like replying in the comments and using friendly, trending words or emojis to interact. You can use the assistance of professional services for digital marketing to develop more creative ideas to initiate conversation. 

Image courtesy of Alexeko.
Image courtesy of Alexeko.

5. Animations or Gifs

Most people love animations or GIFs (Graphics Interchange Format) as it is a powerful tool that can be used in a fun way. It’s a 1-5 seconds video that should display your message in an entertaining manner. Some of the creative tips for using a GIF for your business are – use GIFs as a get started guide for social media audiences, using a GIF to give gratitude to your customer or employee, and demonstrate your product features in GIF posts. Giphy and GIMP are two popular tools that you can use to create compelling GIFs and animation for your B2B brand.

6. Have a Unique Brand Voice

Enough of text and visuals, not let’s focus on the brand voice. Many top brands have a unique brand voice that makes them stand out from the crowd. Like a brand color and logo, people should identify your brand voice. But, the first step is to identify your brand voice–whether it is funny, serious, casual, formal, or friendly. The emotion and tone should remain the same in any content you put out for social messaging. Brands with strong and unique personalities never fail to amaze people.

7. Share pictures of Users and Behind the Scenes 

Another successful social media strategy is asking users to submit a picture of the product they have bought from you. In short, it’s like reposting the pictures of your happy customers. Personalization is important in social media, and when people share pictures and write good things about your product or service, other B2B customers can relate– and it helps increase trust and credibility. In the same way, you can also post BTS (behind the scenes) to show the hard work your team puts in to deliver a product or service. You can also praise your employees and their efforts on social media.

8. Online Events 

After the pandemic, a lot of things are happening virtually, so it’s the perfect time to use this opportunity and host online events and webinars. It’s easy, convenient, and effective for lead generation, and selling professional services. You can invite your potential leads to the event, promote the event, and represent yourself as a thought-leader. If you don’t want to make it formal, choose instead to ‘go live’ because it is an informal way of online interaction. You can address  industry-related questions in the live session, or answer questions related to your product or services. Another pro tip is to keep a human face for your social media accounts because it should never sound robotic.

Image courtesy of Hubspot.
Image courtesy of Hubspot.

Easy Tips to Enhance B2B Social Media Posts 

  • Your company’s social media account should have all your important contact information and links that lead to the sign-up part on your website.
  • Social media is known for its short attention span, so every post should captivate the attention of your followers.
  • The social media post should be linked with the right website page. This way, the user doesn’t feel lost in the website they arrive from the social media post they clicked.
  • You can also post about the news, insights, and latest trends of your niche to show your business is aware of what’s happening around the industry.

 

Social Media Platforms that Work Best for B2B Businesses

The importance of social media for boosting B2B businesses is undeniable. However, many people find it difficult to choose the right platform, as there are many options. Here, we have listed the top social media platforms for B2B businesses.

  • Facebook 

Facebook is one of the largest social media platforms in the world, with billions of active users. You may be surprised to know that business decision-makers spend 74% more time on Facebook than others. So, it is a powerful tool that B2B marketers can use for brand awareness or better engagement.

  • Twitter

It is a microblogging platform known for limited character content creation. B2B marketers can use this channel to reach the target audience. However, you will have to master the art of creating buzzworthy posts to make most of this social media platform.

  • LinkedIn 

Now, let’s talk about the most popular social media platform for B2B businesses. Almost 97% of B2B marketers love LinkedIn because this platform helps to connect with professionals.  

The Final Word 

If you are a B2B brand, then this post must have helped provide you with some winning social media content ideas. Social media is an effective channel that can help you improve brand identity and improve lead generation. You can always count on a B2B consulting firm like Company Expert for building the online presence of your B2B brand.

We can help you with online presence and assessment, content strategy, editorial guidelines, social media strategy, and content development. So, next time you are stuck, refer to these content ideas or get in touch with us for expert assistance.

Grow Your B2B Business with Revenue-Boosting B2B Marketing Trends in 2022

As the digital world continues to reshape the B2B business, it’s time to look at the key marketing trends that will accelerate the growth of businesses in 2022.

2021 was not an easy year for B2B businesses.  With the uncertainty and volatility fueled by the pandemic, many businesses were almost on the verge of bankruptcy.  The pandemic brought new challenges, which made the survival of B2B firms in the slow-growing economy grueling. There has been a shift in the B2B marketing strategies adopted by firms to deal with these challenges. In 2022, the focus will be on digital acceleration, content prioritization, uplifting security networks, AI-enabled marketing, and more.

 2022: B2B businesses will shift towards digital marketing

Proactive marketers never rely on stagnant marketing strategies; why? Because B2B marketing strategies don’t stay relevant for a long time. Some go out of fashion, and some are replaced by new and innovative strategies. Over the past few years, the B2B industry has seen a shift from sales and cold calling to digital content marketing strategies and search engine optimization tactics. But, that’s not all. B2B marketing experts predict new trends that will impact the growth of the B2B business in 2022. This blog will shed light on the key B2B business marketing trends.  But, before that, let’s look at some key statistics and the need-to-adopt new trends that will fuel  B2B sales growth

 

The Changing Dynamics of B2B Marketing and Key Statistics in 2022

According to a study conducted by Forrester, there are five key areas where B2B marketing will undergo significant changes in 2022.

  • There will be a rebalance of marketing from a 70/30 ratio (new over existing customers) to a 50/50 ratio in 2022.

  • Account-based marketing will occupy half of the B2B marketing, and CMO’s will adopt a more strategic approach.

  • Partner experience as a strategy for growth will take center stage. In 2022, 50 % of marketers will establish a PX function.

  • Digital engagement and customer focus strategies will be highlighted.

  • There will be a change in the key marketing metrics.

  • Post pandemic, there will be a shift towards outsourcing key marketing elements to specialists.

Other key statistics marketers should focus on include:

  • 44 % of the LinkedIn audience believes the account-based experience will be the top trend in 2022

  • 31% predict AI-powered automation tools will be the key focus in 2022

  • 15 % consider original content to take center stage

  • 10 % predict there will be a focus on mobile-first strategies

 

Six B2B marketing Trends Businesses Should Gear up for in 2022

Image courtesy of Marketing91.

A Shift from ABM to ABX

In 2022, B2B marketers will encounter the revolution of account-based marketing into the account-based experience. ABX is a hyper-targeted strategy that focuses on using data-driven insights to craft unique customer experiences.  ABX is a holistic approach that requires a proper balance between sales, marketing, and customer teams.  The incredible benefits of ABX include more wins on higher-value accounts, high closing rates, and enhanced customer experiences.

ABX will become an essential part of the marketing and sales team in 2022. To master the new approach, B2B businesses must-have new tools in place to record customer journeys in one place, and accessible to every team.  In 2022, marketers must explore ABM and experience platforms to engage and convert prospects into customers.

B2B Digital Acceleration

After the pandemic, marketers shifted from in-person customer interactions to remote interactions. Customers prefer to deal with an online company that offers high-quality digital experiences.  Data that highlights the need for going digital

  • 90 % of B2B buyers start their buying journey with an online search (Dialogtech)

  • 73 % of buyers involved in research and decision making are millennial

Key Opportunities for Digital Acceleration

Update Your Website: Businesses must re-invest and upgrade their website for a complete online customer journey. A website can become a valuable tool and the biggest marketing asset in the digital environment if used properly.

Make Your Website Mobile Friendly: To rank on the first page of Google, ensure your website is mobile responsive.

Explore New Virtual Event Opportunities: Hybrid events that combine in-person and virtual options will be on the rise in 2022.

Image courtesy of Sendian Creations.

Content is King- The Philosophy will Continue

In 2022 again, the content will get a key mention whenever brands talk about B2B go-to-market strategy and sales strategy. B2B marketing and a robust content marketing strategy go hand in hand.   Blogging drives traffic to the website, educates prospects, and helps to establish the business as a thought leader in the industry. But, the key is to create meaningful content that educates customers and targets customers’ key points.

Businesses have to ensure that keywords are properly optimized and use long content. Data shows that articles with more than 3000 words get three times more traffic, four times more shares, and three times more backlinks than short blogs or articles. Content should cater to each stage of the buyer’s journey and answer the customer’s question.

Key opportunities

  • B2B marketers must conduct a content audit to address customers’ needs and create content accordingly.

  • Invest in SEO to promote your content and help customers find your content when they are online.

Automation of the Workflow

 

In 2022, marketers will shift towards AI marketing. AI makes marketers smart, efficient, and faster with better insights and analytics.  Through AI, marketers can automate everything from audience targeting and segmentation and personalization, lead scoring, and event content insights. Here are some statistics that show the importance of AI in B2B marketing.

  • Two–thirds of B2B marketers plan to evaluate or implement AI for marketing. (Demand Metric)

  • AI and machine learning will generate more than $1.4 million by resolving marketing and sales problems. (McKinsey Global Institute)

  • From 2018 to 2020, the use of AI increased from 29 % to 84 %.

Key opportunities

  • Marketers should use the AI predictive analytical capabilities

  • Using AI to refine a content strategy that will resonate with the audience gives you an upper hand over competitors.

  • Make personalized campaigns using the power of AI.

Image courtesy of the Business Journals.

The Focus will Shift Towards Customer Marketing

If you aim to acquire new business before expanding existing accounts as a marketer, it will only waste your resources and time. The profitable strategy is to nurture and establish an existing relationship with customers. In 2022, for B2B business growth, marketers should focus on the customer marketing approach. The new strategy helps boost customer relationships by making sure customers get the best service or product. The customer approach will reduce churn and increase locality, and improve customer relationships.

Key Opportunities

  • Marketers must educate customers on using the product and communicate with them to understand their problems.

  • Gifting can help in surprising, delighting, and solidifying relationships.

  • Effectively align marketing, sales, and customer success teams

  • Celebrate customer success by using case studies or social media posts

Shift Towards a Mobile-First Strategy

For enhanced customer experience, B2B marketers must use a user-friendly, mobile-focused experience for all their prospects. 80 % use a mobile phone to look for product reviews or to compare prices instead of visiting the brick and mortar store.  In 2021, digital advertising created 64.4% of advertising revenue and was predicted to shift towards a mobile-first marketing strategy. With the increase in tracking options on mobile, it becomes easy for marketers to target customers in a way they prefer, thus increasing prospects in the pipeline and revenue.

Change in the Lead Generation Channels

It’s essential forB2B marketers to generate a quality lead. After COVID-19 hit the world, events were no longer effective in generating leads. Marketers shifted to online events and used social media as an emerging lead generation channel. Social advertisement and highly personalized strategies help B2B businesses to generate more revenue and develop interactions with their customers. In 2022, marketers will shift from market-driven to persona-driven marketing strategies.  The focus will be to match searcher intent with developing content calendars.

In addition to the above trends, B2B marketers will use cutting-edge technology to optimize new types of search and use AI and chatbots to improve customer experience.

If you want to take your B2B business to the acme of success, adopt these marketing trends to redefine your campaign. Company Expert will help businesses boost their B2B business growth with playbooks that will help your business to unlock its full growth potential.

Successful B2B Growth Strategies to Accelerate the Growth of Technology Firms

Use these helpful B2B strategies for tech firms to ignite growth

If you want your B2B tech business to improve at an increasing rate, you must have a powerful B2B growth strategy. We are living in a digital world, where things keep evolving at a high rate of speed, and in order to remain at the top, you must have something extraordinary. Technology is the driving force of the future, and when you are planning a growth strategy for an IT firm, your marketing strategy should fit your business, industry, and location.

In the 21st century, a business should continuously assess its marketing strategies and find new ways to improve. Here we have listed a few effective and efficient strategies that will help in marketing IT servicesSo, let’s find out how you can boost the growth of your B2B tech firm.

Understanding the Audience

The first step to planning a successful strategy for the growth of a business is to understand the audience. But, when we talk about B2B tech firms, it becomes more important as all tech leaders have different goals. So, we can’t expect the same marketing strategies to work for every firm. Here’s a list of a few tech professions, along with their roles and responsibilities.

  • System Administrators – Admins have to work with the technology on a daily basis, so they don’t care about the budget and total cost of ownership.
  • IT Managers – If managers are your target audience, you should show them how your product or service can help them grow. IT managers are only concerned about completing the project on time and the administration being productive.
  • IT Directors – This is a higher-level position where a professional has to take care of several things, which includes efficiency, productivity, as well as the budget.
  • VP Level and Up – Managing the team and keeping the boss happy both are important at this level.You can directly market your tech product by emphasizing how it may make their employees productive. 

So, understand the different types of your target audience, find out their interests, and draft the marketing message accordingly. It is important to know that the same marketing message will not apply to all.

company expert
Image courtesy of Forbes.

Build Customer Relationships

Every business should have a clear, compelling, and effective plan to achieve set goals and success. Building and developing customer relationships should be a part of the business plan for marketing IT services because even in the digital world, sometimes a few traditional ways work and deliver results. One such way is to build a network of people, because personal touch in the real world is essential for real results. To make the most of relationship building, you can use both old and modern ideas together. You can use the internet to search for the first source of contact, and then call prospects and, if possible, meet them in person before starting a long-term contract. 

Today, many business owners overlook the importance of this tactic, but if you take it seriously and invest time, money, and other resources to develop customer relationships, it will surely help your B2B tech business. Be flexible, listen to the needs of people, and develop a network who may help your business grow.

An Engaging Website

Like any other sector, technology plays an important role in the growth of a tech firm too. In this digital world, having an engaging website is the foundation of your digital marketing plan. Here’s how you can prepare a smooth, streamlined website that can power up your B2B technology company’s growth. 

  • Sleek Design –A good website makes you stand out from the crowd, and usually, visitors love a website with a wow factor. It should build trust, answer all the important questions, address key points, and help the visitor to make a decision that may ultimately help in selling IT services. The website should have attractive features, and it should reflect the unique factors of your brand.
  • Mobile-Friendly Website – A responsive website design that adjusts the display for each type of design is very helpful. This is because many people may visit the website via mobile devices. So, if you don’t want to miss out on important people, create a mobile-friendly website design.
  • Interactive Web Content – Another important factor of a website is using interactive content. A good website should have assessments, customized tools, videos, clickable photos, roll-over effects, and a chatbox.All these things lower website bounce rates and boost site authority.
  • Customer Support – The aim of a good B2B tech business website is to educate, build trust, and help buyers make a decision that they should rely on your products and services. Include some design elements like live chat, support channels, or a customer portal to show that you care about your customers.
  • Knowledge Base – Add FAQs page, How-to’s, Resource Section, and Technical Glossary to your website to address some common tech-related questions.

Almost 94% of first impressions of a website is design-related, and 75% of users value the website to establish trust. So, make sure to have an engaging website to improve the user experience of the visitors.

company expert
Image courtesy of Kinsta.

Select a Channel

Apart from the website, another important aspect of marketing strategies for professional services is to select the right channel that will help your message reach the right audience at the right time. Most B2B marketers use LinkedIn for content marketing and lead generation. However, it does not mean that other social media channels don’t work for B2B tech firms.

You will have to plan a strategy, execute it, and observe what is working for you. One channel that is working for other firms might not work for you, so it totally depends on your tactics. Many business owners also rely on email marketing. Almost 31% of marketers believe that email is their top revenue-generating channel. So, use various channels and focus more on the one that delivers results for you.

Content Marketing

Now, let’s discuss the importance of content marketing for B2B tech firms. You can take your marketing strategy to the next level with the right content. Content marketing is a type of inbound marketing, which means marketing efforts that bring people to your brand. The biggest challenge that tech firms face is that the content does not reach the right decision-makers, and it lacks relevance for a specific audience.

So, the solution is to understand the audience, write accordingly, and use the right channel to post the content. B2B content should be created for each stage of the buying journey – research phase, deliberation phase, and decision phase. The aim of B2B tech content is to generate awareness and acquire new customers. Content marketing for B2B tech companies fall into the following categories – blog posts, whitepapers, eBooks, infographics, case studies, memes or gifs, testimonials, and reviews. You can utilize these various forms of content to attract new customers.

How Can Company Expert Help B2B Tech Firms Grow?

All industries are not created equally, so when you plan a B2B technology marketing strategy, keep your goal in mind. In this competitive market, it can be challenging for tech firms to identify, target, and convert the right clients. Even tech firms with innovative technology may also find it difficult to get in front of the right level of decision-makers to have business-level discussions.

However, Company Expert can help you with the right B2B marketing strategies. Know your target audience, plan and execute an effective strategy, try to reach the target audience, educate and inform them, and deliver your message.

Company Expert specializes in helping small and mid-sized B2B technology firms with effective growth strategies. We can help you in four major areas – planning, marketing, online presence, and sales. So, unlock your firm’s potential with us and see your tech business reach new heights of success.