by Bernadette Brogan | Oct 4, 2023 | Marketing
“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” – Peter Drucker In the ever-evolving landscape of B2B marketing, having a well-defined strategy is not a luxury but a necessity....
by Bernadette Brogan | Aug 9, 2023 | Marketing
Artists often use the phrase “evolutionary crossroads” to describe a critical point in their career where they must navigate significant changes to stay relevant. In much the same way, businesses also encounter crucial moments that demand adaptation and...
by Bernadette Brogan | Jun 26, 2023 | Business Planning
A well-designed go-to-market strategy framework is crucial for a product’s success – it lets you determine the right target audience, assess the market’s timing, and avoid competition saturation. Without proper planning, you risk pursuing the wrong...
by Bernadette Brogan | Nov 14, 2022 | Marketing
When you plan to bring a new product or service to the market, you must have a solid GTM strategy for a successful launch. The GTM, or go-to-market strategy, is popular approach marketers use to launch products or services. A go-to-market plan can make or break the...
