11 Best B2B Twitter Tips for B2B Firms

Twitter averages 330 million monthly active users on its platform. From a popularity and usage point of view, its usage is lower than other social media sites such as Instagram and Facebook.

However, Twitter is unique because the platform limits users’ messages to a maximum of 280 characters to stimulate concise and witty posts.

Twitter is also a powerful platform to utilize for your social media business campaigns. It also
acts as a simple medium to inform and listen to feedback from your clients. However, many B2B firms do not pay enough attention to Twitter.

If your firm already has a Twitter account set up and you are not posting relevant tweets regularly, you will miss out on the potential benefits Twitter has to offer, and risk getting overlooked and going unnoticed.

These simple B2B Twitter tips will help you to grow your followers, generate leads, and gain
more clients.

1. Edit the URL name and use a main keyword which best describes your company

From the default URL assigned to your profile by Twitter, edit it into something like www.twitter.com/companyexpert.

2. Regularly post (relevant) news and events

If you leave your Twitter account unattended, people will unfollow your business. And even if
they do not unfollow you, they might stop checking your posts if the account remains dormant for too long.

3. Follow groups, organizations, companies, and individuals which you believe are connected to your company or industry in some way.

Follow Twitter accounts that are related to the nature of your B2B firm. This will increase your
exposure to more Twitter users.

4. Avoid posting Tweets on other’s profiles

This is to maintain a professional position. Remember, this is a company account not a personal account.

5. Avoid using your company Twitter account for personal business

If you like a certain celebrity or you like to make comments about some current events that are completely unrelated to your business, you should follow them using your own personal
account. Business and personal opinions should not be mixed together.

6. Advertise your Twitter account on your other social media accounts

If you have a Facebook or LinkedIn account, tell your subscribers that you also have a Twitter account. This way, both your accounts will cross-pollinate and show more subscribers.

7. Be wary of Hashtags

Social media language has evolved considerably and hashtags are a huge part of this evolution. If you’re not using hashtags followed by a keyword, your content will get lost in an ocean of tweets.

However, if you’re trying to drive traffic to your website, do not use hashtags in your ads. A recent study shows that posts that used hashtags are actually 5% less efficient at attracting users, particularly when overused.

If you must use a hashtag, search for the hashtag on Twitter. You want to make sure no one
else is using the same hashtag as you and that it is not associated with anything outside your brand or anything negative.

8. Do not follow more people than you need to

One way to get other people to follow you is by following them. That doesn’t mean you should just follow anyone on Twitter. You want to keep your entire profile professional, and only follow those individuals and companies that are conducive to your professional image and represent personas you are interested in.

9. Use geo-location to find your local target niche

This feature is very useful for internet marketing and will help you locate your target clients
more effectively.

10. Focus more on your advocates than your influencers

Influencers are only likely to mention you once or twice, after which you are not really
connected with them. But advocates are different. They are potentially long-term partners with long term benefits. Invest time on them.

11. Your Tweets should be in harmony with your posts on other social media sites

Make sure that any company news, articles, events, and promotions you Tweet are aligned with those you post on across other channels to ensure brand consistency.

In summary

Of course, like other social media platforms, using Twitter requires a fair amount of
experimentation with your content to see what works and what doesn’t. Learn more about
how to build an effective online presence for B2B firms here. You can also follow us on Twitter for more B2B Twitter tips. And if you found this post helpful, feel free to like and share on social media.

5 Winning Social Media Strategies for B2B Consulting Firms

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Social media has leveled the playing field and bridged the gap between large B2B consulting firms and small ones. These platforms provide an excellent way to reach out to your target audience, engage with them, and show them what makes you different from the competition.

Many B2B consulting firms ignore what other brands are saying and doing on social media platforms. This does not help your brand.

If you continue to ignore your competition, you will miss out on a lot of valuable information that you can use to your advantage.

How B2B Consulting Firms Can Tame the Competition

Before you start checking what your competition is doing on social media, you need to develop your own unique strategies for your brand. 

1. Delivering Your Messages in a Unique Way

You can use either of the following ways or a combination of them.

 I. Use PowerPoint presentations. 

Tired of old-school paragraph posts? Many of our B2B consulting clients have found success creating powerful presentations instead, and adding some exciting designs and animations. 

II. Use images.

You can also make a graphic art of what you want to say. Research shows that people are drawn to images more than text. 

III. Use video clips.

This can be made like a PowerPoint presentation or using live-action video. Video is one of the most important types of content for social media. Choosing to ignore video in your social strategy will make you irrelevant. 

 IV. Use voice clips.

Try something new once in a while and convey your message through a recorded voice. This is actually an effective marketing strategy because a voice can be more encouraging than written words. 

V. Combine all of the above.

All the tactics above can be used at the same time. This will make for a unique and effective way of communicating with your subscribers. 

 VI. Use lists and bullet points.

A long paragraph is tiring to read. Make it easier for your subscribers to read by making a list instead. 

VII. Use highlighting if your social media blog allows this feature.

Adding a colored highlight to a word will probably make it stand out even more. Unfortunately, not all social media sites offer the option. 

VIII. Know the proper use of the opening word “ATTENTION!”

Sometimes, you can simply start a paragraph with “ATTENTION!” Use this sparingly. And make sure that the message is really worth the opening. 

2. Check the social media sites of your competitor

When developing a social media strategy for your B2B consulting firm, always check the social media profiles of your competition. For example, do they use Facebook, LinkedIn, or Twitter?  Does their staff associate with the brand?

Observe your competition. Who knows? Your competitor might have come up with a cool new way to present ideas. Looking at the pages of your competitor will give you inspiration and an understanding of trends when you’re stumped for ideas. Check out 11 best Twitter tips for professional service firms, put together by our B2B consulting practice, for more tactics.

3. Mimic what works

Once you’ve identified the specific tactics your competitors are using that are earning them long-term benefits, implement them in your own social media campaign. However, do not copy everything. Otherwise, you’ll end up as white noise. Your followers look to you for insightful and valuable content – the value is lost if you’re just repeating what someone else said. 

Instead, observe on a conceptual level how and why their strategies work, then apply those concepts or something similar to your own brand. For example, do they seem to experience higher engagement when linking to videos? Did they gain new followers by posting an editorial piece? Perhaps you could do the same for your own brand.

 4. Check the number of hits your competitors have

This will let you know how well your competitor is doing compared to your firm. This will tell you if you need to improve your performance. 

5. Avoid throwing out negativity

Do not throw shade at your competitor. If you do this, it can backfire and you might never recover. Brands have faced negative criticisms due to a single Tweet.

On the other hand, if your competitor chooses to make negative remarks or comments about your services or brand, do not engage on this level. Rather, posts facts and social proof (such as testimonials) that prove otherwise.

With any luck, your satisfied clients and supporters will step in on your behalf. 

Instead of arguing, perhaps try turning a negative Tweet or post about your brand or services into a joke. If you found this blog post helpful, feel free to share on social media.