Social media has leveled the playing field and bridged the gap between large B2B consulting firms and small ones. These platforms provide an excellent way to reach out to your target audience, engage with them, and show them what makes you different from the competition.
Many B2B consulting firms ignore what other brands are saying and doing on social media platforms. This does not help your brand.
If you continue to ignore your competition, you will miss out on a lot of valuable information that you can use to your advantage.
How B2B Consulting Firms Can Tame the Competition
Before you start checking what your competition is doing on social media, you need to develop your own unique strategies for your brand.
1. Delivering Your Messages in a Unique Way
You can use either of the following ways or a combination of them.
I. Use PowerPoint presentations.
Tired of old-school paragraph posts? Many of our B2B consulting clients have found success creating powerful presentations instead, and adding some exciting designs and animations.
II. Use images.
You can also make a graphic art of what you want to say. Research shows that people are drawn to images more than text.
III. Use video clips.
This can be made like a PowerPoint presentation or using live-action video. Video is one of the most important types of content for social media. Choosing to ignore video in your social strategy will make you irrelevant.
IV. Use voice clips.
Try something new once in a while and convey your message through a recorded voice. This is actually an effective marketing strategy because a voice can be more encouraging than written words.
V. Combine all of the above.
All the tactics above can be used at the same time. This will make for a unique and effective way of communicating with your subscribers.
VI. Use lists and bullet points.
A long paragraph is tiring to read. Make it easier for your subscribers to read by making a list instead.
VII. Use highlighting if your social media blog allows this feature.
Adding a colored highlight to a word will probably make it stand out even more. Unfortunately, not all social media sites offer the option.
VIII. Know the proper use of the opening word “ATTENTION!”
Sometimes, you can simply start a paragraph with “ATTENTION!” Use this sparingly. And make sure that the message is really worth the opening.
2. Check the social media sites of your competitor
When developing a social media strategy for your B2B consulting firm, always check the social media profiles of your competition. For example, do they use Facebook, LinkedIn, or Twitter? Does their staff associate with the brand?
Observe your competition. Who knows? Your competitor might have come up with a cool new way to present ideas. Looking at the pages of your competitor will give you inspiration and an understanding of trends when you’re stumped for ideas. Check out 11 best Twitter tips for professional service firms, put together by our B2B consulting practice, for more tactics.
3. Mimic what works
Once you’ve identified the specific tactics your competitors are using that are earning them long-term benefits, implement them in your own social media campaign. However, do not copy everything. Otherwise, you’ll end up as white noise. Your followers look to you for insightful and valuable content – the value is lost if you’re just repeating what someone else said.
Instead, observe on a conceptual level how and why their strategies work, then apply those concepts or something similar to your own brand. For example, do they seem to experience higher engagement when linking to videos? Did they gain new followers by posting an editorial piece? Perhaps you could do the same for your own brand.
4. Check the number of hits your competitors have
This will let you know how well your competitor is doing compared to your firm. This will tell you if you need to improve your performance.
5. Avoid throwing out negativity
Do not throw shade at your competitor. If you do this, it can backfire and you might never recover. Brands have faced negative criticisms due to a single Tweet.
On the other hand, if your competitor chooses to make negative remarks or comments about your services or brand, do not engage on this level. Rather, posts facts and social proof (such as testimonials) that prove otherwise.
With any luck, your satisfied clients and supporters will step in on your behalf.
Instead of arguing, perhaps try turning a negative Tweet or post about your brand or services into a joke. If you found this blog post helpful, feel free to share on social media.
causes for ed buy anti biotics without prescription natural ed drugs
drugs prices: the best ed pills – real cialis without a doctor’s prescription
viagra without doctor prescription amazon best ed medication viagra without a prescription
drug store online canadian drug pharmacy vitamins for ed
canada ed drugs: ed trial pack – cure ed
drugs causing ed hims ed pills hims ed pills
legitimate online pharmacies
most reputable canadian pharmacy
no perscription drugs canada
Sildenafil Schweiz rezeptfrei kaufen: Sildenafil kaufen online – Wo kann man Viagra kaufen rezeptfrei
viagra para hombre venta libre: sildenafilo sandoz 100 mg precio – viagra online cerca de toledo
pillole per erezione in farmacia senza ricetta: farmacia senza ricetta recensioni – viagra generico in farmacia costo
Viagra pas cher livraison rapide france: Viagra sans ordonnance pharmacie France – Viagra pas cher livraison rapide france
alternativa al viagra senza ricetta in farmacia: viagra pfizer 25mg prezzo – viagra originale in 24 ore contrassegno
farmacia gibraltar online viagra: comprar viagra en espaГ±a envio urgente contrareembolso – comprar viagra online en andorra
Viagra vente libre pays: Viagra homme sans prescription – Viagra vente libre pays
Potenzmittel Generika online kaufen: Viagra rezeptfreie bestellen – Viagra rezeptfreie LГ¤nder
Viagra homme sans prescription: Acheter Sildenafil 100mg sans ordonnance – Viagra femme ou trouver
farmacia gibraltar online viagra: sildenafil 100mg genГ©rico – comprar viagra en espaГ±a envio urgente
sildenafilo 50 mg precio sin receta: sildenafilo cinfa 100 mg precio farmacia – sildenafilo 100mg precio espaГ±a
viagra ordine telefonico: farmacia senza ricetta recensioni – pillole per erezione immediata
Viagra sans ordonnance livraison 24h: Viagra prix pharmacie paris – Viagra pas cher livraison rapide france
Wow many of wonderful data.
pay to do my essay write an essay for me cheap write me essay for me
You said it adequately.!
buy nursing essay pay to have essay written
Really loads of superb knowledge!
how do i know if my essay is good someone to write a book for me write my dissertation for me
viagra online cerca de toledo: se puede comprar sildenafil sin receta – comprar viagra en espaГ±a envio urgente
You reported that really well.
lucky dragon casino online login casino online casino online download
Viagra pas cher livraison rapide france: Viagra sans ordonnance livraison 24h – Acheter Sildenafil 100mg sans ordonnance
list of online canadian pharmacies
viagra online cerca de bilbao: comprar viagra sin gastos de envГo – comprar viagra en espaГ±a envio urgente
comprar viagra en espaГ±a: sildenafil 100mg genГ©rico – comprar viagra sin gastos de envГo
Viagra vente libre allemagne: Prix du Viagra 100mg en France – Viagra pas cher livraison rapide france
canadian pharmacy without prescription
venta de viagra a domicilio: sildenafilo 100mg farmacia – se puede comprar sildenafil sin receta
https://drugswithoutdrprescriptions.com/# order drugs online
canadian pharmacy prices
viagra para mujeres: se puede comprar sildenafil sin receta – comprar sildenafilo cinfa 100 mg espaГ±a
https://drugswithoutdrprescriptions.com/# canadian pharmacy without a prescription
viagra para hombre precio farmacias similares: viagra 100 mg precio en farmacias – se puede comprar sildenafil sin receta
https://drugswithoutdrprescriptions.com/# buy prescription drugs online legally
cialis farmacia senza ricetta miglior sito per comprare viagra online miglior sito per comprare viagra online
https://viasenzaricetta.com/# viagra subito
miglior sito per comprare viagra online esiste il viagra generico in farmacia viagra online spedizione gratuita
canadian pharmacy for sildenafil
pharmacy online canada
viagra prezzo farmacia 2023 viagra originale in 24 ore contrassegno farmacia senza ricetta recensioni
Your article helped me a lot, is there any more related content? Thanks!
online pharmacy no prescription
trust online pharmacies
overseas no rx drugs online
https://viasenzaricetta.com/# viagra naturale
best canadian prescription prices
canadian drugs online
http://doxycyclinesale.pro/# doxycycline caps 100mg
http://cytotecsale.pro/# buy cytotec in usa
http://cytotecsale.pro/# buy cytotec
https://clomidsale.pro/# buying generic clomid without prescription
Your article helped me a lot, is there any more related content? Thanks! https://www.binance.com/pl/register?ref=JHQQKNKN
mexican border pharmacies shipping to usa best online pharmacies in mexico best online pharmacies in mexico
reputable indian online pharmacy trusted india online pharmacies canadian pharmacy india
buying prescription drugs in mexico: reputable mexican pharmacies online – medicine in mexico pharmacies
buying prescription drugs in mexico online mexico drug stores pharmacies mexico drug stores pharmacies
mexico pharmacies prescription drugs: mexican rx online – mexican mail order pharmacies
reliable canadian pharmacy reviews canadian drug pharmacy canadadrugpharmacy com
india pharmacy: rx pharmacy india – indian pharmacy
mexican pharmaceuticals online purple pharmacy mexico price list mexican mail order pharmacies
ciprofloxacin generic: buy ciprofloxacin tablets – ciprofloxacin mail online
cheap viagra online canadian pharmacy
buy antibiotics from canada: Over the counter antibiotics for infection – buy antibiotics over the counter
buy cheap doxycycline: generic doxycycline – doxycycline tetracycline
cheapest antibiotics: best online doctor for antibiotics – buy antibiotics from canada
list of 24 hour pharmacies
zithromax drug: can you buy zithromax online – zithromax online usa
over the counter antibiotics: buy antibiotics online – cheapest antibiotics
purchase cipro: buy ciprofloxacin over the counter – cipro pharmacy
buy cipro online without prescription: buy cipro cheap – where can i buy cipro online
over the counter antibiotics: buy antibiotics from canada – get antibiotics without seeing a doctor
antibiotics cipro: ciprofloxacin 500mg buy online – buy cipro online
https://overthecounter.pro/# is zofran over the counter
best appetite suppressant over the counter: over the counter medication – humana over the counter
econazole nitrate cream over the counter: best ed pills over the counter – humana over the counter
http://overthecounter.pro/# over the counter pink eye medicine
http://overthecounter.pro/# over the counter yeast infection treatment
bronchial inhalers over the counter: over the counter erection pills – over the counter cough medicine
http://overthecounter.pro/# over the counter antibiotics
canadian pharmacies online legitimate: canadian online pharmacy no prescription – perscription drugs without perscription
canadian pharmacies selling cialis: canadian online pharmacy no prescription – best online pharmacy without prescription
new treatments for ed ed pills for sale erection pills
canadian mail order pharmacy reviews: online canadian discount pharmacy – mexican pharmacies online cheap
non prescription ed pills: over the counter erectile dysfunction pills – ed pills online
http://edpills.pro/# top rated ed pills
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
online ed medications: ed meds online – treatment for ed
best online pharmacy stores online canadian discount pharmacy canadian pharmacy azithromycin
https://indianpharmacy.pro/# indian pharmacies safe
http://indianpharmacy.pro/# top 10 pharmacies in india
Thankfully this Poker app is available for both platforms Android and iOS. It also has an option to register either using a Facebook account or email address. In fact, DH Texas Poker is one of the most popular apps. It has been downloaded more than 20 million times and keep a high rating on Play Market. Note: Most of these resources are available on the web, as well as in app form. For ease of identification, links below lead to each app’s full website. You can download apps from there, or by visiting Apple’s App Store. The first app we want to highlight is the World Series of Poker, this tournament has his own application that is well known by the poker players, so we could not fail to mention it in this post. There are too many poker apps to win real money to choose from. It might seem overwhelming at first. However, our best online poker app for real money review reveals the apps with the very best prizes, bonuses, and promotions so that you can have a head-start towards playing some winning hands. So do not miss out, as poker payouts can be much higher than any other online games of chance.
Like all poker games, the odds in High Card Flush depend on the random distribution of cards from a deck. Only fate decides how they’ll fall. From highest to lowest, the possible five card hands in poker are ranked as follows: The Progressive Jackpot Wager is an optional $5 side bet that must be made prior to the delivery of any cards. Progressive winners are determined from all five cards dealt to the player. To begin each round, players must make their regular game’s wager. Players must place the progressive wagers on the sensor in front of their betting position. The sensor will light up to indicate the wager has been accepted. Folded hands do not qualify for progressive payouts but you may still qualify for an envy bonus. If another player at the table hits a hand associated with an envy pay, all other players who made the progressive side bet win the envy pay.
reputable indian online pharmacy indian pharmacy online buy medicines online in india
http://indianpharmacy.pro/# top 10 online pharmacy in india
https://indianpharmacy.pro/# top 10 online pharmacy in india
https://edmeds.pro/# cheap erectile dysfunction pill
http://pharmst.pro/# canadian pharmacies
reputable indian pharmacies: online pharmacy non prescription drugs – vipps canadian pharmacy
price prescriptions – prescription drugs without prior prescription best 10 online pharmacies
online pharmacy no scripts – prescription drugs without prior prescription canadian pharmacies mail order
https://fastdeliverypill.com/# canadian drugstore viagra
canadian pharmacies without an rx – international pharmacies that ship to the usa compare medication prices
canadian online pharmacies prescription drugs meds without a doctor s prescription canada canadian prescription pharmacy
https://fastdeliverypill.com/# viagra at canadian pharmacy
meds canadian compounding pharmacy – canadian pharmacies list legal canadian prescription drugs online
aarp recommended canadian online pharmacies – medicine from canada with no prescriptions canadian pharmacy certified
compare prescription drug prices – medicine from canada with no prescriptions medication without prior prescription
http://fastdeliverypill.com/# canada pharmacy online canada pharmacies
top rated online canadian pharmacies order prescription medicine online without prescription canadian pharmacies that deliver to the us
drugs from canada with prescription – meds without a doctor s prescription canada pharmacy drug store online no rx
canadian pharmacies for viagra – meds without a doctor s prescription canada global pharmacy canada
https://fastdeliverypill.com/# canadian pharmacies without prescriptions
legitimate canadian online pharmacy – international pharmacies that ship to the usa canada prescription
http://canadiandrugs.pro/# canada pharmacy online
cialis 5mg tablets buy Tadalafil 20mg п»їcialis
canadian pharmacy mall: canada drug pharmacy – my canadian pharmacy
https://pharmacyindia.pro/# cheapest online pharmacy india
indian pharmacy online shopping pharmacy india Online medicine order
http://pharmacyindia.pro/# pharmacy website india
pharmacies in canada that ship to the us: best mail order pharmacy canada – canadian pharmacy checker
https://cialiswithoutprescription.pro/# cialis orders paypal paid
selling cialis in us: Cialis without a doctor prescription – best price cialis 20mg
world pharmacy india buy medicines online in india world pharmacy india
https://cialiswithoutprescription.pro/# orginal cialis
cialis with dapoxetine sale: buy Cialis online – cialis drug
indian pharmacy online indian pharmacies safe indian pharmacy
http://canadiandrugs.pro/# canadian pharmacy victoza
canadian pharmacy king: canada drug pharmacy – canadian pharmacy ltd
https://pharmacyindia.pro/# best india pharmacy
onlinepharmaciescanada com legal to buy prescription drugs from canada canadian online pharmacy
canadian pharmacy antibiotics: certified canadian international pharmacy – legitimate canadian online pharmacies
http://cialiswithoutprescription.pro/# lisinopril and cialis