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Does Advertising Work for Professional Service Firms?

Does Advertising Work for Professional Service Firms?

Over the past several years, the advertising industry has undergone a series of paradigm shifts. The era when radio, television, and print were the perfect trifecta is no more. Digital advertising is now the disruptor with billions of dollars invested in digital...
Does Anyone Use a Phone Book Anymore?

Does Anyone Use a Phone Book Anymore?

The Yellow Pages and his brother, the White Pages. A standard of nearly one hundred years that is obsolete and largely forgotten. Yet for many businesses, inclusion in the phone book is tantamount to a badge of honor, and they believe it adds legitimacy to any...