by Bernadette Brogan | Aug 24, 2018 | Marketing
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by Bernadette Brogan | Apr 17, 2023 | Marketing
The content you create determines the fate of your B2B marketing efforts. In today’s noisy digital landscape, producing high-quality, targeted content is no longer a “nice to have” – it is imperative for business survival and growth. Content is...
by Bernadette Brogan | Dec 26, 2022 | Business Planning
In the competitive B2B landscape, telling your prospects about your products and services is not enough for survival. If you want to convince today’s savvy buyers, you’ll have to show the real evidence. This is where a case study can help. It is an effective and...
by Bernadette Brogan | Jul 18, 2022 | Marketing
Content is the lifeblood of the sales and marketing efforts of a B2B firm. And, when it is about B2B marketing, case studies are a gold mine. They help establish credibility and move leads along through the sales funnel. According to a report, 71% of B2B marketers use...
by Bernadette Brogan | Jun 27, 2022 | Sales
“A good piece of content never gets old if we know how to find the ‘new’ out of it, every time!” – Robert Duke. Content marketing is the secret weapon B2B marketers use to engage the industry, generate leads, and close deals. As a result,...
