$15.00
Product Management Growth Maturity Model
Description
Purpose of the Tool
- There are five different levels of marketing maturity in a B2B firm: Adhoc, Developing, Emerging, Strategic, and Optimized.
- This tool identifies where your firm lies on the marketing growth maturity curve relative to the industry. This helps you understand the next steps in developing and maturing your marketing capabilities.
Table of Contents
ContentPage(s)
Definitions4
Overview6
How to Score Your Firm 7
Maturity Curve 8
Time to Complete
1 Hour
Building Block of Growth
Sales
Scoring

Format
Powerpoint