Description
Product Summary:
Most B2B business CEOs and executives spend a lot of time making sure their website is up to date and reflects their brand image. However, few take the time to customize their LinkedIn profile. Those that do will differentiate their business, get more leads, and be better positioned as an industry expert.
This is particularly true if you’re going to use social media as one of your lead generation marketing strategies. You should know that social media outlets aren’t equal when it comes to producing B2B leads. For instance, a study of more than 5,000 businesses conducted by HubSpot revealed that traffic from LinkedIn had a conversion rate of 2.74 percent while traffic from Twitter and Facebook had conversion rates of 0.69 percent and 0.77 percent, respectively. In other words, the conversion rate for leads from LinkedIn is 277 percent greater than it is for leads from both Twitter and Facebook.
Time to Complete:
4 hours
Building Block of Growth:
Online Presence
Other Related Enablers of Growth:
- Competitive Positioning
- Social Media
Format:
PowerPoint
Number of Pages:
38 Pages
Impact/Effort Scoring:
Score Summary:
An optimized LinkedIn profile is vital for B2B business owners and executives. LinkedIn profiles are fairly easy to complete. The value of working through each of the 4 stages is critical for any B2B firm to grow its business.
