Description
Product Summary:
This playbook provides the framework to understand how to carry out market segmentation, targeting and positioning for your B2B firm. Market segmentation helps your B2B firm to scale your business because you are not trying to be all things to all people – it makes you focus on the essential aspects of your business.
Knowing and focusing on your target market is critical to the development of your B2B services because it aligns so closely with your clients’ needs and challenges. Our Target Market Playbook Framework includes a 3-step approach. We will walk you through a process to carry out market segmentation, market targeting and market positioning.
This process will improve your retention rate because your clients align with your value proposition, and keeps your promotional efforts, marketing and sales staff focused on the prospects most receptive to your offerings.
Time to Complete:
4 - 5 hours
Building Block of Growth:
Segmentation Strategy
Other Related Enablers of Growth:
- Target Market
- Market Size
- 7 Ps of Marketing
Format:
PowerPoint
Excel Spreadsheet
Number of Pages:
36 Pages
Impact/Effort Scoring:
Score Summary:
a detailed market segmentation helps your firm better scale by focusing on the core aspects of your business.
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It is carried out using a 3-step approach for market segmentation, market targeting and market positioning. Although a reasonable effort is needed to do it, the impact is high
