by Bernadette Brogan | Apr 11, 2022 | Sales
The struggle to earn and retain clients for early-stage businesses is real. It is initially a tough road for startups and small businesses to grab the attention of customers, especially when there are similar existing solutions in the market. More than 90% of the...
by Bernadette Brogan | Feb 17, 2022 | Business Planning, Marketing, Sales
These 7 playbooks are a crucial part of ensuring your B2B business’ growth The natural flow of every business is towards growth. It is the sales department that ensures a business grows consistently. Thus, an effective sales process is at the core of the growth of any...
by Bernadette Brogan | Apr 19, 2021 | Sales
For B2B companies, one of the best ways to accelerate sales growth is to develop a robust data-driven sales segmentation approach. This process uses a defined set of criteria and data to identify the prospects most likely to purchase your product or service....
by Bernadette Brogan | Apr 13, 2021 | Sales
Every business process goes through a process of assessment and refinement over time, adding inefficiency and improving effectiveness. However, there is one area that often features less objective scrutiny other than outcomes, and that is the sales strategy. It may...
by Bernadette Brogan | Mar 2, 2021 | Sales
Want to know how your business can learn to promote collaborations with informal partners to increase sales efforts? Look no further. At the heart of every business relationship is a partnership, a mutually beneficial alliance that provides sales and growth...
by Bernadette Brogan | Feb 16, 2021 | Sales
Throughout the sales process, the key to obtaining the desired outcome is effective answers to the multiple objections potential clients offer at every stage. From taking a meeting to finalizing a deal and every stage in between, the majority of clients will present...
