by Bernadette Brogan | Dec 5, 2022 | Marketing
B2B email marketing is one of the most effective B2B marketing strategies that connects your business with potential customers. It aims to generate leads and increase sales. Businesses of all sizes use email marketing to engage an audience, which ultimately helps...
by Bernadette Brogan | Nov 28, 2022 | Marketing
A B2B website design plays a crucial role in B2B marketing strategies and the success of a business. It is important to focus on a website’s aesthetics for a good first impression, because a bad one is a waste of digital space. People don’t want to bother...
by Bernadette Brogan | Nov 14, 2022 | Marketing
When you plan to bring a new product or service to the market, you must have a solid GTM strategy for a successful launch. The GTM, or go-to-market strategy, is popular approach marketers use to launch products or services. A go-to-market plan can make or break the...
by Bernadette Brogan | Oct 27, 2022 | Marketing
Earlier B2B digital marketing was limited to sending emails to prospective clients, but things are changing rapidly. Now, there are better and more efficient ways to bring in new clients. Technology is evolving, and marketers are using different approaches to...
by Bernadette Brogan | Oct 7, 2022 | Marketing
B2B social media marketing refers to using social channels to market products or services to prospective businesses. It is one of the easiest ways to build your brand and find your audience. According to Hootsuite research, 31.3% of global internet users use the...
by Bernadette Brogan | Aug 19, 2022 | Marketing
A business playbook can help employees stay focused, productive, accountable, and organized. It helps organizations document how things get done right and provide guidance to the employees. Therefore, every B2B firm must include business playbooks in their B2B...
