by Bernadette Brogan | Oct 21, 2019 | Marketing
The advent of digitization and inbound marketing techniques has led professional service firms to realize the transformative power of content. To earn the trust of both existing and prospective clients, they have recognized the need to first establish their...
by Bernadette Brogan | Oct 7, 2019 | Marketing
Does my professional service firm need a social media presence? Is an active social media presence even possible? And is it worth the effort? These are some of the questions that you may be grappling with as you come to terms with developing a social media strategy....
by Bernadette Brogan | Dec 30, 2018 | Marketing, Online Presence
Scarcity is a technique used by professional services marketers to boost sales. It’s not a comprehensive method by itself. All of the other elements of good marketing need to be in place first. It won’t sell your service for you, but it will increase your...
by Bernadette Brogan | Dec 30, 2018 | Business Planning
Equity Financing to Manage Your Business Stop me if you’ve heard this one. Frank is a great employee in one of the trades – let’s say he is a HVAC guy. After years of working in several companies, Frank finally decides to open his own business. He cashes out some...
