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Assessing Sales Effectiveness – How to Evaluate your Sales Strategy

Assessing Sales Effectiveness – How to Evaluate your Sales Strategy

by Bernadette Brogan | Apr 13, 2021 | Sales

Every business process goes through a process of assessment and refinement over time, adding inefficiency and improving effectiveness. However, there is one area that often features less objective scrutiny other than outcomes, and that is the sales strategy. It may...
Landing Pages: Best Practices to Follow for Professional Service Firms

Landing Pages: Best Practices to Follow for Professional Service Firms

by Bernadette Brogan | Mar 17, 2021 | Marketing

Want to know more about how you can create landing pages that make a lasting impression and convert customers? Keep reading because we’re going to discuss some important best practices! Everyone knows that first impressions are very important. But if you’re a...
Optimize Your LinkedIn Profile: How to Get Started

Optimize Your LinkedIn Profile: How to Get Started

by Bernadette Brogan | Mar 9, 2021 | Online Presence

In this two-part series, we’re going to help you ensure that your LinkedIn profile is putting your best foot forward LinkedIn has steadily become the top social media site for business-to-business connections, lead generation, and company website visits. Users like...
Creating Informal B2B Strategic Partnerships to Take Growth to the Next Level

Creating Informal B2B Strategic Partnerships to Take Growth to the Next Level

by Bernadette Brogan | Mar 2, 2021 | Sales

Want to know how your business can learn to promote collaborations with informal partners to increase sales efforts? Look no further. At the heart of every business relationship is a partnership, a mutually beneficial alliance that provides sales and growth...
Overcoming Sales Objections – The Key to Sales Growth

Overcoming Sales Objections – The Key to Sales Growth

by Bernadette Brogan | Feb 16, 2021 | Sales

Throughout the sales process, the key to obtaining the desired outcome is effective answers to the multiple objections potential clients offer at every stage. From taking a meeting to finalizing a deal and every stage in between, the majority of clients will present...
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