by Bernadette Brogan | Mar 29, 2022 | Marketing
A go-to-market strategy (GTM) is a popular approach B2B firms use to launch new products or services, and even expand their existing products or services to the new market. However, it is often said that a poorly-planned go-to-market strategy could cause even a good...
by Bernadette Brogan | Mar 21, 2022 | Marketing
Effective B2B marketing strategies are essential to achieve growth, and this cannot be taken for granted. Some organizations adopt B2B marketing strategies amongst direct and outbound techniques. Doubtless, such strategies are persuasive enough to capture the...
by Bernadette Brogan | Mar 15, 2022 | Business Planning
Business-to-business, or B2B, is a business model focused on selling products and services to other companies. There is no ‘one size fits all’ strategy or a secret formula to accelerate the growth of a B2B business. However, a B2B consulting firm can help...
by Bernadette Brogan | Mar 3, 2022 | Marketing
B2B sales differ greatly from B2C sales. The strategies used in B2C sales are not always viable for B2B sales. If you compare the average sales cycle of a B2B company with a B2C company, you will find out that a B2C sales journey can be completed within a few minutes,...
by Bernadette Brogan | Feb 24, 2022 | Business Planning
Competitive analysis is the process of analyzing a business against its competitors in the market. When you first started your professional services firm, you performed a competitive analysis to determine your competitors. Or, if you are starting a new B2B business,...
