by Bernadette Brogan | Oct 31, 2022 | Sales
Marketing and sales costs are one of the largest expenses for a B2B business. They can easily siphon an organization’s budget if you do not plan right. That’s where sales planning for a B2B business comes into play. Sales planning starts with reviewing the...
by Bernadette Brogan | Oct 27, 2022 | Marketing
Earlier B2B digital marketing was limited to sending emails to prospective clients, but things are changing rapidly. Now, there are better and more efficient ways to bring in new clients. Technology is evolving, and marketers are using different approaches to...
by Bernadette Brogan | Oct 19, 2022 | Sales
A well-structured B2B sales funnel helps generate more sales and optimizes the sales process. It helps business owners understand the process of turning a stranger into a paying customer. Unfortunately, 68% of B2B businesses do not have an understanding of their own...
by Bernadette Brogan | Oct 7, 2022 | Marketing
B2B social media marketing refers to using social channels to market products or services to prospective businesses. It is one of the easiest ways to build your brand and find your audience. According to Hootsuite research, 31.3% of global internet users use the...
by Bernadette Brogan | Sep 30, 2022 | Sales
In recent years, B2B sales have become more complicated and are in a state of rapid transformation. This is why every B2B firm should use sales playbooks to turn its team into a sales powerhouse. The playbook is a go-to resource for salespeople. Research by...
