by Bernadette Brogan | May 6, 2020 | Marketing
“Who are my best potential clients?” is a question many professional service and technology firms take for granted until they find themselves playing host to clients that are anything but ideal. In most cases, these firms have either never bothered to formally...
by Bernadette Brogan | Apr 1, 2020 | Marketing
Thought leadership is essential to making a professional service or technology business successful. In fact, 75% of professional services and technology firms see thought leadership as their greatest source of differentiation. That’s because, in professional service...
by Bernadette Brogan | May 22, 2018 | Marketing, Sales
It makes little sense to develop a service that has no potential clients, here are some quick ways to try to estimate demand. Use Surveys, Polls, and Contests to Determine What People Want Surveys and polls are great ways to find out what kinds of services people need...
