by Bernadette Brogan | Sep 4, 2023 | Business Planning
In today’s ultra-competitive business landscape, companies must constantly evaluate their operations and strategies to identify areas for improvement. For B2B organizations, performing rigorous self-assessments is crucial to pinpointing strengths to leverage, and...
by Bernadette Brogan | May 18, 2023 | Business Planning
In today’s extensive business environment, attaining success is often elusive and difficult. With so many factors to consider and strategies to implement, it’s no wonder that many B2B firms struggle to achieve their goals. Indeed, to capitalize on a business...
by Bernadette Brogan | Feb 24, 2023 | Business Planning, Marketing
YouTube is the second most used search engine after Google. Therefore, a digital marketing strategy is incomplete without the use of this popular platform. B2B marketers should understand the importance of video content in order to get desired results. According to...
by Bernadette Brogan | Mar 15, 2022 | Business Planning
Business-to-business, or B2B, is a business model focused on selling products and services to other companies. There is no ‘one size fits all’ strategy or a secret formula to accelerate the growth of a B2B business. However, a B2B consulting firm can help...
