by Bernadette Brogan | Jan 3, 2023 | Sales
The B2B sales process is transforming rapidly. Selling products and services to other businesses is challenging, as various decision-makers are involved in the process. However, having an effective and up-to-date sales strategy, a skilled sales team, and sales...
by Bernadette Brogan | Feb 14, 2022 | Marketing
Learn why an effective sales playbook is crucial to your B2B business A salesperson cannot convert prospects into clients without an effective and efficient strategy. The strategy may vary for every business, but unfortunately, many business owners don’t understand...
