by Bernadette Brogan | Oct 4, 2023 | Marketing
“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” – Peter Drucker In the ever-evolving landscape of B2B marketing, having a well-defined strategy is not a luxury but a necessity....
by Bernadette Brogan | Aug 28, 2023 | Marketing
In the ever-evolving landscape of business, B2B marketing frameworks serve as guiding stars for firms navigating the complex realm of commerce. At the heart of this strategic arsenal lies the 7Ps marketing framework, which steers B2B companies towards success with...
by Bernadette Brogan | Feb 24, 2023 | Business Planning, Marketing
In today’s digital age, having an online presence is crucial for businesses of all sizes and industries. Business-to-Business is not an exception. In B2B marketing, a company’s website is often the first point of contact for potential customers. Therefore,...
by Bernadette Brogan | Feb 6, 2023 | Business Planning, Marketing
Artificial Intelligence (AI) has been transforming industries, and the B2B marketing arena is no exception. AI is changing the way B2B marketers approach their target audience, personalize their messaging, and measure the success of their campaigns. According...
by Bernadette Brogan | Jan 30, 2023 | Marketing
An engaging and interactive blog post can help you turn anonymous visitors into engaged and converted leads. It is a cost-effective and reliable marketing tactic for B2B businesses that can help to achieve results. Blogging is an ever-changing field, so it is...
