by Bernadette Brogan | Feb 6, 2023 | Business Planning, Marketing
Artificial Intelligence (AI) has been transforming industries, and the B2B marketing arena is no exception. AI is changing the way B2B marketers approach their target audience, personalize their messaging, and measure the success of their campaigns. According...
by Bernadette Brogan | Jan 16, 2023 | Marketing
Having a comprehensive knowledge of your competitors is important for creating a B2B business plan. But keeping an eye on their social media and checking out their blogs is not enough. If you want to stay ahead of your competitors, you must have a plan to conduct a...
by Bernadette Brogan | Nov 28, 2022 | Marketing
A B2B website design plays a crucial role in B2B marketing strategies and the success of a business. It is important to focus on a website’s aesthetics for a good first impression, because a bad one is a waste of digital space. People don’t want to bother...
by Bernadette Brogan | Oct 27, 2022 | Marketing
Earlier B2B digital marketing was limited to sending emails to prospective clients, but things are changing rapidly. Now, there are better and more efficient ways to bring in new clients. Technology is evolving, and marketers are using different approaches to...
by Bernadette Brogan | Feb 24, 2022 | Business Planning
Competitive analysis is the process of analyzing a business against its competitors in the market. When you first started your professional services firm, you performed a competitive analysis to determine your competitors. Or, if you are starting a new B2B business,...
