Account Executive Sales Playbook


Account Executive Sales Playbook


Product Summary:

This playbook serves as a blueprint for crafting a winning Account Executive Sales Playbook for your company.

By equipping your sales team with the knowledge they need to understand their target markets, personas, and best practices for positioning your business, handling objections, and conducting impactful discovery calls, this playbook empowers them to achieve their full potential and unlock greater sales success.

This transforms sales teams from everyone doing their own thing to everyone doing the right thing.

Time to Complete:

4-5 Weeks

Building Block of Growth:


Other Related Enablers of Growth:

  • SDR Playbook
  • Reporting and Governance



Number of Pages:

63 Pages

Impact/Effort Scoring:

Score Summary:

A detailed Sales Playbook helps your firm take a more targeted and efficient approach to acquiring new customers.


This score is based on the positive impact that building this proposition can have on your business, and the relatively modest effort that is needed to do it.

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Additional Information


A systematic approach of how to set appointments for the sales team

A collection of best practices and strategies for being successful as a SDR with Your Firm

A living breathing working document that is designed to be continually updated


A full script of everything you should say. Rather it is guide to provide key tips and strategies throughout the sales cycle

A substitute for training and coaching

A playbook only for sales reps that are not meeting their quotas – our experience is that the highest performing reps are the biggest consumers of the information – and continue to add to and develop it

Something that is put on a shelf and not looked at again


Use it to prepare for you cold outreaches

If you are having challenges moving someone through the sales funnel, look for tips and strategies in the relevant stage of the funnel

Continue to add to it, take notes and share them with your colleagues


Product Category

Sales>Sales Enablement>Sales Tools
The above four building blocks of growth are the foundational elements of our Growth Accelerator system.  They allow us to systematically assess and optimize various components of growth. Within each of the four blocks, there are 18 different enablers of growth. Each of these blocks are part of an interconnected ecosystem that Company Expert leverages with these Playbooks to inject speed, alignment and accelerated growth into the DNA of your firm – Our Growth Accelerator System (GAS)TM


If you’re not satisfied, we’re not satisfied.


  • That’s our commitment and your guarantee. If you are not satisfied during your first 30 days of using the product we’ll refund your money, no questions asked.