by Bernadette Brogan | May 25, 2022 | Marketing
Did you know more than 30 million companies and 770 million people across the globe use LinkedIn? It is a result-oriented professional social media platform that serves B2B companies and marketers. But, if you don’t have the right knowledge and strategy,...
by Bernadette Brogan | May 16, 2022 | Marketing
A B2B buyer’s journey is entirely different from B2C buyers. The B2C industry is driven by emotions and instinctive decisions, whereas the B2B industry is driven by rationality and practicality. But there is one thing that is common for both, online presence. For...
by Bernadette Brogan | May 10, 2022 | Marketing
B2B marketing trends refers to business-to-business marketing strategy content. Companies and firms use it to sell their service or product to other businesses or organizations. It is more of a transaction that incorporates a manufacturer, wholesaler, or retailer....
by Bernadette Brogan | May 3, 2022 | Marketing
We all know ‘content is king’ in digital marketing. The right content plan is a part of B2B marketing strategies, and it can help you establish yourself as a thought leader in your industry. But, a common assumption about B2B content is that it’s...
by Bernadette Brogan | Mar 29, 2022 | Marketing
A go-to-market strategy (GTM) is a popular approach B2B firms use to launch new products or services, and even expand their existing products or services to the new market. However, it is often said that a poorly-planned go-to-market strategy could cause even a good...
by Bernadette Brogan | Mar 21, 2022 | Marketing
Effective B2B marketing strategies are essential to achieve growth, and this cannot be taken for granted. Some organizations adopt B2B marketing strategies amongst direct and outbound techniques. Doubtless, such strategies are persuasive enough to capture the...
