by Bernadette Brogan | Aug 22, 2018 | Marketing
As a professional service provider, there are a lot of things that you have to do to stay on top of your business. Marketing is one of those things. But the problem is that you are, ultimately, trading time for money, so you work in your business, not on it. Marketing...
by Bernadette Brogan | Aug 9, 2018 | Marketing
A unique value proposition (UVP) is a statement that explains how your business is different from all of the other professional service companies in the market. It tells your clients how you can better meet their needs and what makes you special. Your UVP essentially...
by Bernadette Brogan | Aug 8, 2018 | Marketing
When is the best time to ask for referrals? Timing is important, so this is a crucial part of your referral system. In this note, we’re primarily going to look at the question of when to ask clients for referrals. However, some of the same principles hold true...
by Bernadette Brogan | Aug 5, 2018 | Marketing, Sales
A story is meaningless unless it’s told. You should have at least one personal story ready to share with your market for when the appropriate opportunity arises. You need to practice personal storytelling so that it will have the most impact. Practice telling...
by Bernadette Brogan | Aug 4, 2018 | Marketing, Online Presence
The keys to marketing a brand are consistency and making an emotional connection. Your brand needs to be consistent so that it delivers the same message and clients feel that yours is a company they can trust. The emotional connection includes the associations your...
by Bernadette Brogan | Jul 1, 2018 | Marketing
A brand is a perceived image that provokes an emotional response. It’s hard to define because it’s intangible, much like professional services. The brand is the image attached to a name, design, symbol or some other feature of a company’s service....
