by Bernadette Brogan | Feb 6, 2023 | Business Planning, Marketing
Artificial Intelligence (AI) has been transforming industries, and the B2B marketing arena is no exception. AI is changing the way B2B marketers approach their target audience, personalize their messaging, and measure the success of their campaigns. According...
by Bernadette Brogan | Dec 26, 2022 | Business Planning
In the competitive B2B landscape, telling your prospects about your products and services is not enough for survival. If you want to convince today’s savvy buyers, you’ll have to show the real evidence. This is where a case study can help. It is an effective and...
by Bernadette Brogan | Dec 12, 2022 | Business Planning
Content marketing is one of the most crucial parts of B2B digital marketing strategies. According to a report by Content Marketing Institute and Marketing, 89% of B2B marketers use content marketing to stay ahead of the curve. Although every business understands the...
by Bernadette Brogan | Nov 21, 2022 | Business Planning
According to the statistics, the global B2B industry was valued at $7.72 billion in 2021, and it is expected to grow by 18.7% from 2022-2030. Enhanced marketing and sales strategies have become essential for B2B brands to stay ahead of their competitors, and B2B sales...
by Bernadette Brogan | Nov 7, 2022 | Business Planning
Social media is undoubtedly one of the best platforms for B2B brands to increase their visibility. It helps create brand awareness, educate and inform the target audience, and gain trust and reliability. Therefore, creating high-quality and authentic social media...
by Bernadette Brogan | Sep 23, 2022 | Business Planning
A website is the core element of the B2B marketing strategy of a business. As a result, 51% of B2B companies spend a large amount of their marketing budget on website development. The decision-making process in the B2B world starts with an online search, which means...
