by Bernadette Brogan | Jun 2, 2018 | Marketing
The survey instrument is one of the best and easiest ways to elicit data from your clients that you can use right away. You can obtain a great deal of objective and quantitative information, and it’s easy for your clients if you create your survey in the right...
by Bernadette Brogan | Jun 1, 2018 | Business Planning
Standard operating procedures (SOPs) are written instructions that outline and standardize procedures within your professional service organization. SOPs are used in every industry to keep business practices in compliance with legal, financial, and industry...
by Bernadette Brogan | May 24, 2018 | Marketing, Sales
One of the challenges that we see with a lot of our clients is that they are overly focused on Social Media and are ignoring some more effective offline tactics. When you meet people offline, you have the opportunity to create an even stronger relationship with them....
by Bernadette Brogan | May 24, 2018 | Marketing
Many of our ideal clients do not spend enough time thinking about their “best” clients. The definition of “best” will be different for each firm. However, it could be a client that provides you with repeat business, the most profitable, the...
by Bernadette Brogan | May 22, 2018 | Marketing, Sales
It makes little sense to develop a service that has no potential clients, here are some quick ways to try to estimate demand. Use Surveys, Polls, and Contests to Determine What People Want Surveys and polls are great ways to find out what kinds of services people need...
