by Bernadette Brogan | Jun 9, 2018 | Sales
In a business, it is often the marketing team that lays out a well-thought-out, practical and detailed sales playbook. Then, the sales team executes the playbook in the sales process. For the success of a product, the communication between the marketing team and the...
by Bernadette Brogan | Jun 9, 2018 | Business Planning
Project management is a well-established and practiced methodology typically used by medium and large businesses. However, projects come in all shapes and sizes, and project management that is particularly important for professional service firms. Whether the project...
by Bernadette Brogan | Jun 7, 2018 | Marketing, Sales
According to HubSpot, LinkedIn is more effective than any other social media platform in generating leads and prospects. As for the Groups feature, there are many more benefits than you might realize that will grow professional service business. Benefits for...
by Bernadette Brogan | Jun 4, 2018 | Marketing
Marketing for professional service companies is undergoing some dramatic change, which bekons the reason why it pays to be social. Today, buyers are relying highly on the convenience of the internet to find out about professional service firms. Marketing is shifting...
by Bernadette Brogan | Jun 2, 2018 | Marketing, Sales
Storytelling is an effective tool to be used in marketing. There are types of stories to tell your market that you can utilize an effective tool to be used in when marketing your professional service company. Let’s take a brief look at some of the most common...
