by Bernadette Brogan | May 18, 2021 | Marketing
In part 3 of the Campaign Planning series, you will learn how to use different types of campaigns for each step of the buyer’s journey to reach your marketing objectives. The next phase in the Campaign Planning series dives into the different types of campaigns your...
by Bernadette Brogan | May 11, 2021 | Marketing
In part 2 of the Campaign Planning series, we’re going to delve into how to develop better campaigns by understanding your target audience. Now that we’ve covered the importance of planning for your marketing campaign by setting goals and using SMART objectives, it’s...
by Bernadette Brogan | May 6, 2021 | Marketing
In part 1 of our Campaign Planning series, this article will discuss the importance of campaign marketing to your company’s growth and how to lay out your goals and objectives. For B2B businesses, it’s critically important to have a plan – and that includes a...
by Bernadette Brogan | Apr 26, 2021 | Online Presence
In this two-part series, we’re going to help you ensure that your LinkedIn profile is putting your best foot forward LinkedIn has steadily become the top social media site for business-to-business connections, lead generation, and company website visits. Users like...
by Bernadette Brogan | Apr 19, 2021 | Sales
For B2B companies, one of the best ways to accelerate sales growth is to develop a robust data-driven sales segmentation approach. This process uses a defined set of criteria and data to identify the prospects most likely to purchase your product or service....
