by Bernadette Brogan | Oct 4, 2023 | Marketing
“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” – Peter Drucker In the ever-evolving landscape of B2B marketing, having a well-defined strategy is not a luxury but a necessity....
by Bernadette Brogan | Sep 27, 2023 | Business Planning
Decision-making plays a crucial role in making your B2B business successful. Every business requires up-to-date information and accurate data to make decisions. This is where business forecasting comes into the picture. Business forecasting involves the use of...
by Bernadette Brogan | Sep 22, 2023 | Business Planning
In today’s continuously changing B2B landscape, having a comprehensive strategy that analyzes the current state and plans for future growth is essential! One such strategic tool that has stood the test of time and continues to be a guiding light for businesses is the...
by Bernadette Brogan | Sep 16, 2023 | Marketing
A B2B firm must stay ahead of the competition in today’s fast-paced world. Understanding a competitor’s strengths and weaknesses can give your business vital information in order to gain a competitive edge. A B2B firm can perform a competitive analysis to...
by Bernadette Brogan | Sep 4, 2023 | Business Planning
In today’s ultra-competitive business landscape, companies must constantly evaluate their operations and strategies to identify areas for improvement. For B2B organizations, performing rigorous self-assessments is crucial to pinpointing strengths to leverage, and...
