by Bernadette Brogan | Feb 16, 2021 | Sales
Throughout the sales process, the key to obtaining the desired outcome is effective answers to the multiple objections potential clients offer at every stage. From taking a meeting to finalizing a deal and every stage in between, the majority of clients will present...
by Bernadette Brogan | Feb 5, 2021 | Sales
No matter the market segment, the product or service, B2B companies today face more competition and challenges to success than ever before. The need to deliver a more effective sales process underlies every business’s strategy for growth. However, in organizations...
by Bernadette Brogan | Jun 9, 2018 | Sales
In a business, it is often the marketing team that lays out a well-thought-out, practical and detailed sales playbook. Then, the sales team executes the playbook in the sales process. For the success of a product, the communication between the marketing team and the...
